# Hyper-Gendered Retail Working against relaxed norms, gender-specific retail is on the rise. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jul 28, 2014 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/gendered-retail ## Key Figures - Trend score: 5.7/10 - Evidence articles: 4 ## What is the Hyper-Gendered Retail trend? **Hyper-Gendered Retail:** While cultural norms regarding gender identity have become more relaxed, the rise of gender-specific shopping services is going against the increasingly neutral consumer mindset. This shift towards specificity in retail speaks to a demand for customized experiences, which can be applied to a wide variety of industries. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 17, 2013 to Jul 26, 2014 - Published: Jul 28, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Hyper-Gendered Retail trend ### Customized Retail Experience The rise of gender-specific shopping services speaks to a demand for customized experiences ### Crowdsourced Fashion The use of crowd-sourcing to provide fashion advice and inspiration is becoming more popular ### Exclusive Shopping Services Businesses are offering exclusive shopping services to cater to specific groups, such as men-only services ## What the Hyper-Gendered Retail trend means for industry ### For Retail Industry Retailers can provide customized experiences to attract customers and create exclusivity ### For Fashion Industry Crowdsourcing can be used to provide fashion advice and inspiration for consumers ### For Luxury Goods Industry Exclusive shopping services can appeal to affluent customers looking for personalized experiences ## Trend signals for Hyper-Gendered Retail Trend score 5.7 out of 10, from popularity 93%, activity 69%, freshness 8%. - Popularity: 93% - Activity: 69% - Freshness: 8% ## Examples of the Hyper-Gendered Retail trend 4 featured examples from Aug 17, 2013 to Jul 26, 2014. - [Men-Only Shopping Services](https://www.trendhunter.com/trends/personal-shopping-service): Selfridges' Personal Shopping Service Caters Specifically to Men (Category: Business) Implication: The fashion industry has an opportunity to capitalize on the growing demand for bespoke offerings for men. - [Celeb Lifestyle Brand Pop-Ups](https://www.trendhunter.com/trends/goop-pop-up-shop): The Goop Pop-Up Shop Brings Gwyneth Paltrow's Online Shop to L.A. (Category: Marketing) Implication: Retailers who create unique in-store experiences and offer a curated selection of products will connect with their customers and stand out in an increasingly crowded market. - [In-Store Lingerie Dispensers](https://www.trendhunter.com/trends/bra-vending-machine): This Bra Vending Machine Allows Customers to Shop Without Salespeople (Category: Fashion) Implication: Disruptive innovation opportunity: Implement automated systems and technologies in traditional fashion retail stores to enhance the customer experience and streamline the shopping… - [Crowdsourced Style Sites](https://www.trendhunter.com/trends/what-goes-with-this): 'What Goes With This?' is an Online Site that Offers Free Fashion Advice (Category: Business) Implication: Fashion retailers can employ crowdsourcing and virtual styling technologies to provide personalized, data-driven fashion recommendations that are tailored to each individual custo… ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)