# Gender Transparency The transgender community establishes a mainstream presence. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jun 17, 2015 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/gender-transparency ## Key Figures - Trend score: 5.2/10 - Evidence articles: 8 ## What is the Gender Transparency trend? **Gender Transparency:** In recent years, the transgender community has risen to the forefront of LGBTQ efforts with the help of celebrity advocacy and a growing presence in the mainstream media. This is not only an indication of the evolving attitudes towards gender representation, but also an effort on behalf of the transgender community to educate the public by sharing their own personal experiences. ## At a Glance - Evidence: 8 featured examples - Articles from: Dec 1, 2014 to Jun 2, 2016 - Published: Jun 17, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Gender Transparency trend ### Transgender Visibility Increasing visibility of transgender people and their stories in popular media and social platforms. ### Transgender Empowerment Transgender empowerment campaigns and initiatives that aim to improve the lives and opportunities of transgender individuals. ### Transgender Representation Transgender representation in the fashion and media industries, as well as exclusive modeling agencies for transgender talent. ## What the Gender Transparency trend means for industry ### For Fashion Industry Fashion brands and exclusive modeling agencies are embracing transgender models, providing more job opportunities and representation. ### For LGBTQ+ Rights Advocacy Industry Organizations and campaigns supporting the empowerment and visibility of transgender individuals and other members of the LGBTQ+ community. ### For Ad Campaign Industry Ad campaigns that promote inclusivity and acceptance of people from diverse backgrounds, including transgender individuals. ## Workshop question How could your brand be more mindful of various types of diversity? Financial diversity? Gender diversity? ## Trend signals for Gender Transparency Trend score 5.2 out of 10, from popularity 75%, activity 72%, freshness 8%. - Popularity: 75% - Activity: 72% - Freshness: 8% ## Examples of the Gender Transparency trend 8 featured examples from Dec 1, 2014 to Jun 2, 2016. - [Trans Celebrity Docu-Series](https://www.trendhunter.com/trends/i-am-cait): 'I Am Cait' Chronicles Caitlyn Jenner's Transition into Her New Normal (Category: Pop Culture) Implication: The entertainment industry can utilize these stories to create more inclusive and empowering content for all audiences to enjoy. - [Respectful Transgender Photos](https://www.trendhunter.com/trends/reassign): The 'Reassign' Photo Series Captures Transgendered Cubans (Category: Art & Design) Implication: Opportunities for advocating for transgender rights and representation through media and art abound as respectful and empowering depictions of transgender individuals become more… - [Transgender Children Portraits](https://www.trendhunter.com/trends/sarah-wong): Inside Out by Sarah Wong Documents a Group of Gender-Affirming Kids (Category: Fashion) Implication: Through inclusive photography practices, the photography industry can disrupt traditional gender norms and promote acceptance of transgender individuals. - [Transgender Celebrity Covers](https://www.trendhunter.com/trends/transgender-women): Several Transgender Women Appear on Candy's Magazine Cover (Category: Pop Culture) Implication: The entertainment industry can disrupt the status quo and drive change by casting more transgender actors and actresses in lead roles. - [Transgender Model Agencies](https://www.trendhunter.com/trends/transgender-model): Apple Model Management is an Agency Exclusively for Transgender Talent (Category: Fashion) Implication: Fashion companies could benefit from increased inclusivity by featuring transgender models in their campaigns. - [LGBT Youth-Supporting Kicks](https://www.trendhunter.com/trends/m4d3): Social Brand M4D3 Have Teamed Up with Cyndi Lauper's True Colors Fund (Category: Fashion) Implication: Integrating social purpose into online retail platforms by partnering with non-profit organizations and promoting social causes. - [Global LGBT Media Campaigns](https://www.trendhunter.com/trends/wold-pride-month): Miley Cyrus & Instagram Team Up to Celebrate World Pride Month 2015 (Category: Tech) Implication: Social media platforms have the potential to drive representation and visibility for marginalized communities, and this project highlights the success of such initiatives and pres… - [Pro LGBT Liquor Ads](https://www.trendhunter.com/trends/transgender-friend): Absolute Vodka's Ad Shows a Man Connect with His Transgender Friend (Category: Marketing) Implication: The alcohol industry can use inclusive advertising to promote their brand and connect with a wider audience, while portraying their product in a positive light. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)