# Gender Neutral Toy Traditionally gendered kid's toys are being marketed without gender in mind. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 2, 2021 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/gender-neutral-toy ## Key Figures - Trend score: 4.4/10 - Evidence articles: 6 ## What is the Gender Neutral Toy trend? **Gender Neutral Toy:** Toy brands are releasing gender-neutral versions of toys that were once typically marketed to one gender or another--in response to changing social norms and understandings of gender in North America in-particular. ## The consumer insight behind the Gender Neutral Toy trend Millennials parents tend to be more progressive and socially aware than generations that preceded them, and they're imparting those values in their children as well. Things like rigid gender norms and roles are not longer as enforced as they once were, and more parents are giving children the flexibility to carve out their own identities. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 15, 2020 to Nov 3, 2021 - Published: Mar 2, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Gender Neutral Toy trend ### Gender-Neutral Toys Toy brands are releasing gender-neutral versions of toys in response to changing social norms and understandings of gender in North America. ### Diversity-Focused Play Toy companies are creating play experiences that embrace diversity to promote inclusion and encourage creativity in children. ### Breaking Gender Norms in Marketing Companies are removing gender norms from marketing strategies to promote creativity, confidence, and equality in children. ## What the Gender Neutral Toy trend means for industry ### For Toy Industry The toy industry can embrace the trend of gender-neutral and diversity-focused toys to increase inclusivity and promote creativity in children. ### For Marketing Industry The marketing industry can explore new strategies to remove gender biases and promote inclusivity in advertising campaigns for children's toys and products. ### For Lifestyle Industry The lifestyle industry can develop products and experiences that encourage creativity, self-expression, and inclusivity in children of all ages and backgrounds. ## Workshop question How could your brand better cater to consumers' increasingly progressive ideals? ## Trend signals for Gender Neutral Toy Trend score 4.4 out of 10, from popularity 67%, activity 54%, freshness 11%. - Popularity: 67% - Activity: 54% - Freshness: 11% ## Examples of the Gender Neutral Toy trend 6 featured examples from Apr 15, 2020 to Nov 3, 2021. - [Travel-Friendly Dollhouse Kits](https://www.trendhunter.com/trends/magnetic-dollhouse): The Play Maysie Magnetic Dollhouses are Gender-Neutral (Category: Life-Stages) Implication: The toy industry can benefit from creating more eco-friendly and portable options for children, as well as breaking down traditional gender norms. - [Kids' Self-Expression Lifestyle Brands](https://www.trendhunter.com/trends/beme): BE-ME is a Lifestyle Company that Promotes Creativity (Category: Life-Stages) Implication: The toy industry should focus on creating gender-neutral toys that promote inclusivity and self-expression in kids. - [Diversity-Focused Building Sets](https://www.trendhunter.com/trends/everyone-is-awesome): LEGO's Colorful 'Everyone is Awesome' Set Launched for Pride Month (Category: Social Good) Implication: Manufacturers in the toy industry need to respond to the growing demand for diversity-focused toys in order to remain competitive and appeal to a wider range of consumers. - [Building Block Coding Toys](https://www.trendhunter.com/trends/screenfree-coding-toy): Cody Block is a Screen-Free Coding Toy for Children (Category: Art & Design) Implication: Developing and marketing more educational and experiential toys that promote play-based learning for children. - [Gender-Neutral Potato Toys](https://www.trendhunter.com/trends/hasbro-mr-potato-head): Hasbro's Mr. Potato Head Has Been Rebranded as "Potato Head" (Category: Life-Stages) Implication: The toy industry is ripe for innovative and diverse offerings like gender-inclusive, customizable toy sets. - [Iconic Gender-Inclusive Toys](https://www.trendhunter.com/trends/lego-1): LEGO Announced its Plans to Remove Gender Bias Marketing from Toys (Category: Life-Stages) Implication: The toy industry can adopt gender-neutral marketing strategies and create more inclusive toys for children. ## Recent trend clusters - [Smart Utility](https://www.trendhunter.com/protrends/smart-utility) (Autos) - [Fixable Devices](https://www.trendhunter.com/protrends/fixable-devices) (Tech) - [Circular Simplicity](https://www.trendhunter.com/protrends/circular-simplicity) (Eco) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) ## Trending in Life-Stages - [Mini Clog Collectibles](https://www.trendhunter.com/trends/cars-x-crocs-blind-box) - [Thoughtfully Designed Lunchboxes](https://www.trendhunter.com/trends/glacier-lunchbox) - [Larger-Format Brainteaser Games](https://www.trendhunter.com/trends/kanoodle-party) - [Historical Character Collectibles](https://www.trendhunter.com/trends/polly-pocket-x-american-girl) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)