# Gen Z Investing Investing for young Gen Z consumers is made easier with apps and communities. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 4, 2022 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/gen-z-investing ## Key Figures - Trend score: 4.0/10 - Evidence articles: 7 ## What is the Gen Z Investing trend? **Gen Z Investing:** Gen Z is entering a new world of fintech, and banking apps, community platforms and services are being designed to help them navigate investing in the modern age. These platforms ensure that young consumers are able to set themselves up for the future in today's changing financial landscape. ## The consumer insight behind the Gen Z Investing trend Banking and investment services aren't just about monetary exchanges, but cryptocurrencies and apps that give users more autonomy over their money. This changing financial landscape has a learning curve, and more consumers are pushing for financial literacy being tackled within the education system to address this. With the North American education system still lagging behind, some brands and communities are helping to fill that gap. ## At a Glance - Evidence: 7 featured examples - Articles from: Apr 13, 2021 to Aug 1, 2023 - Published: Jul 4, 2022 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Gen Z Investing trend ### Next-Gen Investment Platforms Investment and banking apps are being designed to cater to a young audience with a focus on cryptocurrencies and financial literacy. ### Virtual Influencers in Finance Virtual influencers are being used to target millennials and Gen Z by offering relatable and approachable messaging on financial investment markets. ### Teen-Centric Investment Apps Investment apps targeting teenagers are providing educational modules and tools to help them explore the world of responsible investing and build financial literacy. ## What the Gen Z Investing trend means for industry ### For Fintech Industry Fintech companies are developing investment and banking apps to help young consumers navigate the changing financial landscape. ### For Influencer Marketing Industry Virtual influencers are becoming a popular marketing tool in the finance and investment industry to target younger audiences. ### For Education Industry There is a growing need for financial literacy education to be integrated into the education system to address the learning curve presented by the changing financial landscape. ## Workshop question How could your brand better prioritize customer education and support? ## Trend signals for Gen Z Investing Trend score 4.0 out of 10, from popularity 60%, activity 42%, freshness 17%. - Popularity: 60% - Activity: 42% - Freshness: 17% ## Examples of the Gen Z Investing trend 7 featured examples from Apr 13, 2021 to Aug 1, 2023. - [Gen Z-Oriented Fintech Banking](https://www.trendhunter.com/trends/hero-financials): Hero Financials is an Alternative Banking Solution for Canadians (Category: Tech) Implication: As the demand for personalized financial services grows, fintech companies have the opportunity to innovate on traditional banking methods and provide tailored offers to niche mar… - [Teen-Targeting Investing Apps](https://www.trendhunter.com/trends/teentargeting-investing-app): This App Helps Teens Invest Responsibly With Parental Permission (Category: Tech) Implication: Fintech companies can develop innovative investment products that target younger demographics and offer educational resources. - [Teen-Focused Crypto Investment Apps](https://www.trendhunter.com/trends/step): Step Launches First-Ever Crypto Investment Product for Teens (Category: Business) Implication: As cryptocurrency becomes more mainstream, there may be increasing demand for investment apps catering to young investors. - [Teen-Targeted Investment Apps](https://www.trendhunter.com/trends/bloom-app): The 'Bloom' App Helps Users to Build Longterm Wealth (Category: Lifestyle) Implication: The 'Bloom' app disrupts the personal finance industry by providing a platform for teens and 20-somethings to easily start investing and building longterm wealth. - [Investing Gen Z Group Chats](https://www.trendhunter.com/trends/finary): Finary Raises Money to Build the Investing Chat Platform (Category: Business) Implication: Finary's platform provides opportunities for disruptive innovation in online investing, socially responsible investing, and digital banking. - [Teen-Targeted Banking Features](https://www.trendhunter.com/trends/family-money): Verizon Launches 'Family Money' For Gen Z and Gen Alpha Bankers (Category: Business) Implication: Telecommunications companies can expand into the banking industry by offering simple, localised, mobile banking options, as shown by Verizon’s Family Money. - [Virtual Influencer Insurance Campaigns](https://www.trendhunter.com/trends/insurance-campaigns): This Campaign Uses Rozy to Reach Millennials & Gen Z (Category: Marketing) Implication: The use of virtual influencers in insurance campaigns presents an opportunity for insurance companies to modernize their marketing strategies and appeal to younger demographics. ## Recent trend clusters - [Reply Surfaces](https://www.trendhunter.com/protrends/conversational-interface-design) (Tech) - [Permission Layers](https://www.trendhunter.com/protrends/ai-permission-controls) (Tech) - [Protocol Delegation](https://www.trendhunter.com/protrends/clinical-action-software) (Tech) - [Protein Hydration](https://www.trendhunter.com/protrends/protein-hydration) (Lifestyle) ## Trending in Tech - [Budget Tough-Screen Phones](https://www.trendhunter.com/trends/budget-tough-screen-phones) - [Modular CMF Bluetooth Speakers](https://www.trendhunter.com/trends/modular-cmf-bluetooth-speakers) - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) All articles: [Tech](https://www.trendhunter.com/tech)