# Gen Z Appetite Brands target Gen Z's for their passion for food. By [Chayeanne Garvida](https://www.trendhunter.com/chayg24), Research Advisor | Published Feb 28, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/gen-z-appetite ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Gen Z Appetite trend? **Gen Z Appetite:** The culinary world continues to boom as a result of a passion for food by generations like Gen Z. Social media channels enhance their knowledge about local and bucket-list destinations. Brands are revamping their products to appeal to Gen Z's as their interest in this space continues to grow. This shift caters to Gen Z's prioritization of social media-friendly experiences. ## The consumer insight behind the Gen Z Appetite trend In North America, Generation Z is the most culturally diverse generation, and the generation that's spent the majority of their lives engaging with social media platforms. Their understanding of global trends stems in part from growing up in diverse communities, and the appeal of "foodie" culture also manifests in its inherently shareable nature. Thus, being able to experiment and share their food experiences with peers is crucial to Gen Z. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 22 to Feb 25, 2019 - Published: Feb 28, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Gen Z Appetite trend ### Gen Z Foodie Culture Gen Z's passion for food and foodie culture has led to a shift in culinary trends, catering to their desire for social media-friendly experiences. ### Foodie Social Media Platforms In response to Gen Z's interest in foodie culture and social media, brands are partnering with trendy platforms like Buzzfeed Tasty to develop co-branded products. ### Food Truck-Finding Apps The popularity of affordable, takeout options and shareable experiences has led to an increase in food truck-finding apps like Roaming Hunger. ## What the Gen Z Appetite trend means for industry ### For Food and Beverage Industry The food and beverage industry is being disrupted by Gen Z's passion for food and emphasis on social media-friendly experiences. ### For Social Media Marketing Industry The popularity of foodie culture on social media platforms has created a new opportunity for companies to develop co-branded, shareable food products. ### For Mobile Dining Industry The rise in popularity of food truck-finding apps highlights the demand for affordable, unique, and convenient dining options. ## Workshop question Can your product/service shift to target emerging demographics like Gen Z? ## Trend signals for Gen Z Appetite Trend score 4.0 out of 10, from popularity 58%, activity 53%, freshness 8%. - Popularity: 58% - Activity: 53% - Freshness: 8% ## Examples of the Gen Z Appetite trend 4 featured examples from Feb 22 to Feb 25, 2019. - [Charcoal Pasta Restaurants](https://www.trendhunter.com/trends/charcoal-pasta): Toronto's SÔS Restaurant Will Serve Up Instagrammable Dishes (Category: Business) Implication: Restaurants can explore incorporating visually striking and unique ingredients to attract younger demographics and increase social media exposure. - [Gen Z Foodie Blogs](https://www.trendhunter.com/trends/gen-z-foodie): Zoë Bridge's Recipes and Tips Make It Easier to Follow a Healthy Lifestyle (Category: Lifestyle) Implication: Companies can explore healthier ingredients and preparation methods to cater to a growing market segment of health-conscious consumers. - [Youthfully Co-Branded Seasonings](https://www.trendhunter.com/trends/tasty-seasoning): McCormick is Launching Gen Z-Targeted Tasty Seasonings (Category: Lifestyle) Implication: Opportunities for co-branded product development and expanding customer base through partnerships with youth-focused food platforms. - [Food Truck-Finding Apps](https://www.trendhunter.com/trends/roaming-hunger): Roaming Hunger Makes It Easy for Foodies to Find Mobile Dining Options (Category: Tech) Implication: The rise of food truck-finding apps like Roaming Hunger creates a demand for innovative mobile app development solutions that cater to the needs of foodies and diners. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)