# Gelatinous Masking The popularity of skin masking sees innovations in jelly-like formulas. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 2, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/gelatinous-masking ## Key Figures - Trend score: 3.9/10 - Evidence articles: 4 ## What is the Gelatinous Masking trend? **Gelatinous Masking:** Gelatinous or jelly-based face masks are increasingly common as brands look for ways to expand their product lines, in a circular response to this market's oversaturation. The gelatinous base of these skin-enhancing face masks enhances their perceived effectiveness, while also aiming to cater to consumers seeking more distinct product interactions. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 19, 2017 to May 23, 2018 - Published: Aug 2, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Gelatinous Masking trend ### Gel-Based Formulations Jelly and gel-based face masks have become popular as consumers seek unique product interactions. ### Targeted Skincare Products Brands are focusing on specific skincare needs of customers, such as calming acne and reducing irritation. ### Ritualistic Skincare Products that encourage relaxation and promote a consistent skincare routine have seen success in the market. ## What the Gelatinous Masking trend means for industry ### For Beauty Brands can explore unique and playful formulations of skincare products to cater to customers seeking distinct experiences. ### For Wellness Skincare products that encourage relaxation and promote mental well-being can appeal to customers looking for self-care rituals. ### For Technology Innovative ingredients and formulations can disrupt the skincare industry by combining technology and science for better results. ## Workshop question How could your brand revamp/reformat one of its more traditional products/services? ## Trend signals for Gelatinous Masking Trend score 3.9 out of 10, from popularity 63%, activity 46%, freshness 8%. - Popularity: 63% - Activity: 46% - Freshness: 8% ## Examples of the Gelatinous Masking trend 4 featured examples from Sep 19, 2017 to May 23, 2018. - [Infused Jelly-Like Sheet Masks](https://www.trendhunter.com/trends/watermelon-glow-sheet-mask): Glow Recipe's Watermelon Glow Sheet Mask Sold Out in Minutes (Category: Fashion) Implication: The skincare industry can explore the development of invisible sheet masks and incorporate innovative jelly-like textures to cater to consumer demands for convenience and experien… - [Jelly Textured Face Masks](https://www.trendhunter.com/trends/jelly-face-masks): Lush's Jelly Face Masks Offer a Distinct and Playful Texture (Category: Fashion) Implication: Opportunity for the beauty industry to explore and innovate in the realm of face masks. - [Nighttime Jelly Masks](https://www.trendhunter.com/trends/jelly-eye-sheet-masks): The Clean & Clear Jelly Eye Sheet Masks Create Relaxing Rituals for Teens (Category: Fashion) Implication: The beauty industry should focus on developing new products that cater to the teen market and promote a relaxing skincare routine. - [Ginger-Based Jelly Masks](https://www.trendhunter.com/trends/jelly-mask): First Aid Beauty's New Mask Clears and Brightens the Skin (Category: Fashion) Implication: The skincare industry should explore the development of innovative jelly-based products that offer unique texture and delivery systems for enhanced customer experience. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)