# Gel Masking Gel face masks offer a distinct product experience on top of results. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 30, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/gel-masking ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Gel Masking trend? **Gel Masking:** When it comes to face masks, consumers view them as a time to decompress as much as they do an opportunity to treat skin concerns. Understanding this, brands in this space are increasingly offering gel-based face masks that offer a distinct application experience as well as hydrating results. ## The consumer insight behind the Gel Masking trend Consumers' growing interest in maintaining regular self-care routines (that include skincare regimens) are a byproduct of Millennial and Gen Z's desire for escapism in the small ways they can manage. Between competitive professional and educational environments as well as financial and political stressors, self-care routines are increasingly being prioritized as a form of self-preservation and maintaining mental health. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 27, 2019 to Jun 30, 2020 - Published: Jun 30, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Gel Masking trend ### Gel Face Masks The rise of gel-based face masks is changing the product experience of skincare, offering a unique and more hydrating option for consumers. ### Fruit-Based Skincare The alluring and natural benefits of fruit-based skincare products are increasingly popular, offering unique natural and non-toxic properties that fit modern skincare trends. ### Toner-Infused Masks Trends in toner-infused gel masks are taking the hydrating skincare experience to new heights, providing a refreshing and soothing sensation and eliminating costly toner products. ## What the Gel Masking trend means for industry ### For Beauty Industry The popularity and innovation trends in gel-based, fruit-based, and toner-infused masks promote the need for natural, hydrating, and non-toxic skincare options. ### For Wellness Industry The combination of the growing demand and importance of mental health with self-care produces a shift in consumer preferences towards calming, sensorial skincare experiences that offer relief and comfort. ### For Personal Care Industry The shift in consumer preferences towards versatile, refreshing, and affordable skincare routines opens an opportunity for personal care industry leaders to offer easily-accessible, multipurpose, and affordable skincare products. ## Workshop question How is your brand tapping into the self-care/wellness movement? ## Trend signals for Gel Masking Trend score 3.6 out of 10, from popularity 52%, activity 47%, freshness 9%. - Popularity: 52% - Activity: 47% - Freshness: 9% ## Examples of the Gel Masking trend 4 featured examples from Dec 27, 2019 to Jun 30, 2020. - [Pineapple-Powered Gel Masks](https://www.trendhunter.com/trends/glow-face-mask): Too Faced's Pineapple Glow Face Mask Exfoliates & Softens Skin (Category: Fashion) Implication: Disruptive innovation opportunities within the skincare industry to create fruit-based products and chemical exfoliants. - [Cooling Gel Masks](https://www.trendhunter.com/trends/gel-mask): Darphin’s Hydraskin Cooling Hydrating Gel Mask Provides Sensorial Comfort (Category: Fashion) Implication: The skincare industry can capitalize on the trend by creating cooling gel masks and other innovative products that provide instant hydration and soothing comfort to consumers. - [Cooling Toner-Infused Masks](https://www.trendhunter.com/trends/sephora-collection-1): The Freezing Mask by Sephora Collection Instantly Hydrates and Plumps (Category: Fashion) Implication: The skincare industry can capitalize on the cooling masks trend by developing innovative products that provide refreshing and rejuvenating benefits for the skin. - [Multipurpose Jelly Masks](https://www.trendhunter.com/trends/jelly-facial-mask): Yes To's Cooling Jelly Facial Mask Soothes Skin with Cucumber (Category: Fashion) Implication: Disruptive innovation opportunity: Introduce new products and technologies that offer multifunctionality and enhanced benefits for skincare. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)