# Gel Conditioning New formulas of hair-conditioning products come in gel form. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 6, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/gel-conditioning ## Key Figures - Trend score: 2.7/10 - Evidence articles: 4 ## What is the Gel Conditioning trend? **Gel Conditioning:** Brands in the hair care space are re-formulating traditional formulas that historically haven't changed much–with gel conditioners being one of those emerging formulas. These new conditioning formats work for hair types that don't require excessive hydration. ## The consumer insight behind the Gel Conditioning trend With the rapid growth of the skincare industry in recent years, consumers are expecting the same level of customization in other industries related to self-care. The overwhelming choices that consumers now face when it comes to taking care of themselves come with their ability to form highly specific routines that work best for them–and their expectations for this benefit are now crossing over into other businesses and products. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 28, 2019 to Jan 6, 2020 - Published: Jan 6, 2020 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Gel Conditioning trend ### Customized Self-care Consumers expect products that cater to their specific self-care needs. ### Innovative Gel Products Beauty brands are launching unique hair and scalp gel products with varying ingredients and formulas. ### Targeted Hair Care Hair care products are becoming increasingly specialized to address specific consumer issues and at an accessible price point. ## What the Gel Conditioning trend means for industry ### For Beauty industry Beauty brands are constantly launching new innovative products to target specific consumer needs. ### For Self-care industry Consumers are looking for a range of products to cater to their self-care routines. ### For Hair care industry Hair care is a growing industry, with brands now introducing specialized products to cater to specific scalp and hair needs. ## Workshop question How could your brand imitate the success of the diversity of choice in the skincare industry? ## Trend signals for Gel Conditioning Trend score 2.7 out of 10, from popularity 44%, activity 29%, freshness 9%. - Popularity: 44% - Activity: 29% - Freshness: 9% ## Examples of the Gel Conditioning trend 4 featured examples from Nov 28, 2019 to Jan 6, 2020. - [Salicylic Acid-Infused Shampoo](https://www.trendhunter.com/trends/neutrogena-tgel-shampoo): The Neutrogena T/Gel Shampoo Unclogs the Hair Follicles (Category: Fashion) Implication: Incorporating salicylic acid into haircare products can offer a disruptive innovation opportunity in addressing various scalp-related concerns. - [Cooling Gel Conditioners](https://www.trendhunter.com/trends/gel-conditioner): Amika's Reset Cooling Gel Conditioner Refreshes with Menthol (Category: Fashion) Implication: The rise of transformative gel hair and scalp products presents an opportunity for the beauty industry to innovate and provide unique products with refreshing benefits - [Nourishing Milk Gel Conditioners](https://www.trendhunter.com/trends/milk-gel-conditioner): Dove’s Lightweight Formula Boasts Micro-Conditioning Complex Tech (Category: Fashion) Implication: The hair care industry can explore the development of products with quick-absorbing technology, accessible pricing, and lightweight formulas to meet the evolving needs of consumer… - [Peony-Accented Gel Conditioners](https://www.trendhunter.com/trends/conditioner-with-peony): Klorane’s Gel Conditioner with Peony is Soothing for Scalps (Category: Fashion) Implication: The hair care industry can explore the integration of peony extract and gel conditioners to create scalp-soothing products that offer additional benefits. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)