# Baby Geekification Parents are using children's products to show their part in niche nerd culture. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published May 3, 2013, updated May 6, 2013 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/geek-chic-for-baby-parents-are-using-childrens-products-to-show-their-part ## Key Figures - Trend score: 4.1/10 - Evidence articles: 6 ## What is the Baby Geekification trend? **Baby Geekification:** Franchises like Star Wars are understood to hold a subculture within them, and fans of these iconic shows often form their identities around this. Parents who fall into this category are seeking ways to show off their enthusiasm through their children, which is why there's a demand for children's products inspired by niche cultures. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 17, 2012 to May 1, 2013 - Published: May 3, 2013 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Baby Geekification trend ### Niche Culture Parenting Parents are incorporating their niche interests into their parenting choices, leading to demand for children's products inspired by geeky and nerdy subcultures. ### Geeky Baby Clothing Geeky and nerdy parents are seeking eye-catching ensembles and costumes for their babies, leading to a market for handmade, environmentally friendly, and cute baby clothes. ### Nerdy Baby Accessories Gamer and sci-fi fan parents are purchasing baby items inspired by video games, sci-fi shows, and books that feature iconic images and phrases from their favorite media. ## What the Baby Geekification trend means for industry ### For Baby Products There is a growing market for unique and geeky baby items, from clothing to accessories, that cater to the interests of geeky and nerdy parents. ### For Handmade Crafts There is a demand for handmade and environmentally friendly baby clothes and accessories that cater to niche cultures and subcultures. ### For Gaming and Entertainment Brands that have a strong gaming and entertainment following can expand their product line and introduce baby items that cater to the interests of geeky and nerdy parents. ## Trend signals for Baby Geekification Trend score 4.1 out of 10, from popularity 63%, activity 51%, freshness 8%. - Popularity: 63% - Activity: 51% - Freshness: 8% ## Examples of the Baby Geekification trend 6 featured examples from Jun 17, 2012 to May 1, 2013. - [Nerdy Newborn Ensembles](https://www.trendhunter.com/trends/r2d2-toddler-costume): Give Your Kid a Geeky Look with This R2d2 Toddler Costume (Category: Eco) Implication: The artisanal baby clothing industry can capitalize on the trend of handcrafted baby costumes by offering a wide range of customized options for parents who want unique outfits fo… - [Baby Star Wars Jumpers](https://www.trendhunter.com/trends/darth-vader-onesie): The 'Darth Vader Onesie' is Absolutely Adorable (Category: Life-Stages) Implication: Developing and producing fashionable clothing and accessories specifically for infants and young children. - [Super Hero Baby Bonnets](https://www.trendhunter.com/trends/geekling): These Creations By Geekling Are Contemporary, Cute and Nerdy (Category: Life-Stages) Implication: This trend presents an opportunity for baby product businesses to tap into the geeky market. - [Nerdy Gamer Night Lights](https://www.trendhunter.com/trends/super-mario-mushroom-lamp): The Super Mario Mushroom Lamp is an 8-Bit Illuminator (Category: Tech) Implication: The home decor industry can capitalize on the retro gaming trend by offering a range of products that feature iconic video game characters and elements. - [Geeky Baby-Eating Accessories](https://www.trendhunter.com/trends/nerdy-baby-bibs): Gamer Mom Creations' Nerdy Baby Bibs are Ideal for Future Gamers (Category: Life-Stages) Implication: Market opportunity for companies to produce and sell baby bibs, onesies, and other clothing items with nerdy and geeky designs. - [Plushie Building Blocks](https://www.trendhunter.com/trends/tetris-pillow): The Tetris Pillow Resembles the Iconic NES Game Pieces (Category: Art & Design) Implication: The home decor industry can leverage these retro and geeky decor trends to attract millennial consumers who want unique and quirky items that reflect their personal interests. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)