# Garish Luxury Block colors and quirky designs make up Millennial-minded luxury furniture. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 25, 2019 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/garish-luxury ## Key Figures - Trend score: 5.8/10 - Evidence articles: 4 ## What is the Garish Luxury trend? **Garish Luxury:** Millennials in a higher tax bracket looking for visual means to self-express are turning to luxury furniture items that mimic the distinct design schemes that reflect their more optimistic worldview. High-end furniture brands are responding in-kind by creating entire collections based on color schemes and designs that are more garish and flashy than their conservative histories have shown. This shift comes as the aesthetic-prioritizing lives of Millennials continues to impact and change the status quo in industries related to both mass-consumption and luxury consumption. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 18, 2017 to Nov 22, 2018 - Published: Jan 25, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Garish Luxury trend ### Garish Luxury High-end furniture brands are catering to younger, higher-income millennials looking for visual means to self-express through distinct design schemes. ### Art-Inspired Luxury Luxury brands like Louis Vuitton are expanding into homeware by incorporating fashion design-inspired home decors featuring kooky shapes and premium materials to create sophisticated yet attention-grabbing art pieces. ### Personalized Luxury Designers are trying to disrupt the traditional norms in product design and are creating customized products like Alvarae Design Studio's 'La Baignoire' color-changing bathtub to fit the ever-changing moods of consumers. ## What the Garish Luxury trend means for industry ### For Furniture The Garish Luxury trend can be harnessed by furniture brands that cater to the younger, higher-income millennials by creating collections based on color schemes and design that cater to their optimistic worldviews. ### For Home Decor Art-inspired luxury trend can bring fashion design inspiration into home decor products, creating sophisticated and premium materials accent pieces for homes and private spaces. ### For Automotive Artwork-rendered automotive concepts like Vasily Klyukin's Autosalon Mondrian further blurs the lines between transportation and art, ultimately transforming cars into colorful canvases and dreamlike pieces. ## Workshop question How could your brand better reflect the priorities of its Millennial customer? ## Trend signals for Garish Luxury Trend score 5.8 out of 10, from popularity 79%, activity 88%, freshness 8%. - Popularity: 79% - Activity: 88% - Freshness: 8% ## Examples of the Garish Luxury trend 4 featured examples from Dec 18, 2017 to Nov 22, 2018. - [Luxury Designer Decor Objects](https://www.trendhunter.com/trends/petits-nomades): The Petits Nomades Collection Showcases Gorgeous Materials (Category: Art & Design) Implication: High-end retailers can explore offering smaller luxury objects from artisanal designers to appeal to broader audiences. - [Color-Changing Bathtubs](https://www.trendhunter.com/trends/luxury-bath-carbon-fibre): Alvarae Design Studio's 'La Baignoire' Changes to Suit One's Mood (Category: Art & Design) Implication: The luxury furniture industry can incorporate color-changing bathtubs into their product offerings to provide unique and customizable experiences for their customers. - [Fashion Design-Inspired Home Decors](https://www.trendhunter.com/trends/designinspired-home-decor): Louis Vuitton Unveils Its Latest Ultra-Luxe Homeware Capsule (Category: Art & Design) Implication: Fashion brands are expanding their portfolios into the luxury home decor industry as a way to diversify revenue streams and extend their brand identity into the homes of premium c… - [Artwork Rendered Car Concepts](https://www.trendhunter.com/trends/autosalon-mondrian): Vasily Klyukin's Autosalon Mondrian Reimagines Cars into Canvases (Category: Autos) Implication: Automakers and car designers can tap into the trend of personalized car design by offering customized exterior options to consumers. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)