# Garden Luxe Gardening tools and accessories are elevated through fashion and style. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Sep 28, 2020 | Category: [Luxury](https://www.trendhunter.com/pro/category/luxury-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/garden-luxe ## Key Figures - Trend score: 5.0/10 - Evidence articles: 5 ## What is the Garden Luxe trend? **Garden Luxe:** Brands—including haute couture fashion labels—are catering to the style-minded consumer with elevated outdoor gardening essentials. These offerings offer both functionality and an aesthetic-forward experience. ## The consumer insight behind the Garden Luxe trend During the COVID-19 pandemic, many consumers are embracing different hobbies and are also looking to improve themselves or their home, creating a demand for products and services that will enable them to do so. In this space, many contemporary consumers, regardless of age, are emphasizing style and aesthetic-driven experiences for their power to allow individuals to feel more confident, as well as motivated and excited to use the products. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 3, 2019 to Apr 8, 2020 - Published: Sep 28, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Garden Luxe trend ### Fashion-Forward Gardening Tools Brands are offering elevated and aesthetically-oriented tools and accessories for the style-minded consumer in the gardening space. ### Multifunctional Outdoor Equipment Outdoor equipment and tools are being designed with multiple functionalities to provide a more convenient experience for the consumer. ### Luxury-minded Garden Products Luxury-minded garden supply brands are on the rise, offering unique products that aim to elevate and transform outdoor spaces. ## What the Garden Luxe trend means for industry ### For Fashion Industry Fashion brands are branching out into gardening tools and accessories, showcasing the growing demand for style-oriented products in the gardening space. ### For Home Improvement Industry The home improvement industry can take inspiration from the multifunctional and collapsible designs of gardening tools and equipment for their own products. ### For Outdoor Living Industry Luxury-minded garden supply brands are disrupting the outdoor living industry through their unique and elevated products that aim to transform outdoor spaces. ## Workshop question How can your brand elevate a consumer hobby? ## Trend signals for Garden Luxe Trend score 5.0 out of 10, from popularity 70%, activity 72%, freshness 9%. - Popularity: 70% - Activity: 72% - Freshness: 9% ## Examples of the Garden Luxe trend 5 featured examples from Aug 3, 2019 to Apr 8, 2020. - [Luxury Garden Hose Kits](https://www.trendhunter.com/trends/garden-glory-1): Garden Glory's Rusty Leopard Kit Features Animal Print Accents (Category: Art & Design) Implication: Luxury garden hose kits like Rusty Leopard present an opportunity for disruption in the gardening supplies industry by offering fashion-inspired, high-end products. - [Elevated Gardening Tools](https://www.trendhunter.com/trends/elevated-gardening): Garden Glory Boasts an Incredibly Chic Collection for the Modern Gardener (Category: Art & Design) Implication: Disruptive innovation opportunity: Introduce innovative gardening tools and accessories that elevate the gardening experience and cater to the modern homeowner. - [Fashion-Forward Garden-Wear Collections](https://www.trendhunter.com/trends/gardenwear): Fiskars is Debuting Its First-ever 11-Piece Clothing Line (Category: Fashion) Implication: Fashion brands can explore garden-wear collections that combine style and functionality for urban gardeners and outdoor enthusiasts. - [Gardening Kit Seating Solutions](https://www.trendhunter.com/trends/gardeners-tool-seat): The Gardener’s Tool Seat Offers Ample Space for Tool Storage (Category: Art & Design) Implication: The Gardener's Tool Seat is an innovative product in the gardening industry that provides a solution to the issue of tool storage and transport during outdoor activities. - [Luxe Gardening Gloves](https://www.trendhunter.com/trends/garden-glory): Garden Glory's Silver and Gold Gloves are for Luxury-minded Consumers (Category: Art & Design) Implication: Innovative disruption can occur within the industry of gardening tools and accessories by incorporating fashion-forward designs and luxurious materials. ## Recent trend clusters - [Format Flexing](https://www.trendhunter.com/protrends/workout-energy-formats) (Lifestyle) - [Package Play](https://www.trendhunter.com/protrends/promotional-food-packaging) (Marketing) - [Affinity Sailings](https://www.trendhunter.com/protrends/themed-travel-experiences) (World) - [Care Continuity](https://www.trendhunter.com/protrends/hormonal-health-services) (Lifestyle) ## Trending in Luxury - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) - [Mangrove Diver Watches](https://www.trendhunter.com/trends/mangrove-diver-watches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Swing-Mapped Golfwear](https://www.trendhunter.com/trends/swing-mapped-golfwear) All articles: [Luxury](https://www.trendhunter.com/luxury)