# Gaming Wellness Brands in the eSports industry prioritize overall wellness for gamers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 10, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/gaming-wellness ## Key Figures - Trend score: 6.4/10 - Evidence articles: 17 ## What is the Gaming Wellness trend? **Gaming Wellness:** "Wellness" isn't typically associated with the fast-paced gaming industry, but brands in this space are increasingly focusing on the overall wellbeing of people who consider themselves to be gamers. This can be seen in everything from mental health initiatives to gamer-specific supplements. ## The consumer insight behind the Gaming Wellness trend The gaming industry tends to require focus, concentration, and large amounts of time spent in practice. Whether recreational players or professional ones, many consumers who engage with this space spend a lot of their time in the same position, focusing on their games. This can have unintended health consequences, and gamers are increasingly acknowledging this issue and trying to address it. ## At a Glance - Evidence: 17 featured examples - Articles from: Jan 14, 2020 to Sep 16, 2025 - Published: Dec 10, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Gaming Wellness trend ### Gaming Wellness Brands in the eSports industry are focusing on the overall wellbeing of gamers through mental health initiatives, supplements, and partnerships. ### Hyper-Targeted Health Supplements Companies are creating specific health supplements for gamers that include ingredients like amino acids and L-theanine to boost energy and improve cognitive function. ### Gamer-Focused Mental Health Initiatives Partnerships between gaming companies and not-for-profits are making mental health support and education available to the gaming community through free texting services. ## What the Gaming Wellness trend means for industry ### For eSports Industry Companies in the eSports industry are creating partnerships and wellness initiatives to address the physical and mental wellbeing of gamers. ### For Health and Wellness Industry The gaming industry offers new opportunities for the health and wellness industry to create targeted products and services for gamers. ### For Technology Industry Advancements in technology are allowing for the creation of new gaming products like ergonomic chairs and energy-boosting supplements. ## Workshop question How is your brand prioritizing wellness for its customers? ## Trend signals for Gaming Wellness Trend score 6.4 out of 10, from popularity 78%, activity 76%, freshness 38%. - Popularity: 78% - Activity: 76% - Freshness: 38% ## Examples of the Gaming Wellness trend 17 featured examples from Jan 14, 2020 to Sep 16, 2025. - [eSports Health Supplements](https://www.trendhunter.com/trends/gaming-nootropic-supplement): The Genius Gamer Elite Gaming Nootropic Supplement is Energizing (Category: Marketing) Implication: Developing supplements that aid in enhancing performance and mental acuity in the gaming industry creates new opportunities for innovative businesses in the eSports sector. - [Wellness-Focused Gaming Platforms](https://www.trendhunter.com/trends/gamerx): TELUS Channels Interactive Games as Mental Support with GameRx™ (Category: Lifestyle) Implication: The digital health industry is seeing a paradigm shift as gaming platforms emerge as unconventional solutions for mental well-being. - [Esports Mental Health Apparel](https://www.trendhunter.com/trends/team-vitality-5): Team Vitality Debuts the KARE Merch Capsule to Support Mental Health (Category: Tech) Implication: Creating merchandise that supports mental health initiatives to cater to the growing demand within the esports market. - [Nutrition-Focused eSports Collaborations](https://www.trendhunter.com/trends/esports-collaborations): Nordavind & Bodylab's Partnership Emphasizes Performance (Category: Lifestyle) Implication: The collaboration between Nordavind and Bodylab creates opportunities for the sports nutrition industry to develop specialized products for e-athletes. - [Ergonomic Gaming Chairs](https://www.trendhunter.com/trends/ergonomic-gaming-chair): The Embody Gaming Chair Supports Gamers, Streamers & eSports Athletes (Category: Art & Design) Implication: Opportunity for disruptive innovation in the gaming equipment manufacturing industry by designing and producing ergonomic gaming chairs. - [Gaming Booster Gels](https://www.trendhunter.com/trends/booster-gel): Morinaga's In Game Booster Boasts Vitamin A & Amino Acids to Energize Gamers (Category: Lifestyle) Implication: Beverage brands can explore creating products similar to Morinaga's In Game Booster, but with different flavors or added nutritional supplements to cater to the unique needs of ga… - [Health-Focused Esports Deals](https://www.trendhunter.com/trends/team-liquid-2): Thorne and Team Liquid Unite to Launch Health Initiatives for Gamers (Category: Marketing) Implication: Thorne's personalized approach to improve the wellness of gamers through health assessments and nutritional supplements. - [Gamer-Targeted Health Supplements](https://www.trendhunter.com/trends/natures-bounty-brain-health-platform): Nature’s Bounty Brain Health Platform Comes in Jelly Bean Form (Category: Marketing) Implication: The gaming industry can partner with supplement companies to create and promote products that enhance the gaming experience and support the health of players. - [Wellness-Supporting Gaming Partnerships](https://www.trendhunter.com/trends/gaming-partnership): Hitmarker & Gamer Advantage Work Together for Gamer Health (Category: Business) Implication: The gaming and eSports industry can partner with wellness brands to promote healthy gaming products and practices. - [Nutrition-Focused Esports Deals](https://www.trendhunter.com/trends/rawq): M80 Partners with RawQ to Promote Health and Wellness in Esports (Category: Tech) Implication: The partnership between M80 and RawQ provides an opportunity for esports organizations to emphasize health and wellness as a competitive advantage. - [Esports Wellness Platforms](https://www.trendhunter.com/trends/4sight): Ninja Labs and Vivior Launch the 4SIGHT Wellness Platform (Category: Tech) Implication: The 4SIGHT platform caters specifically to the gaming community, providing wellness incentives and rewards to gamers. - [Physical Health Esports Partnerships](https://www.trendhunter.com/trends/guild-esports-x-hyperice): Guild Esports Announced a Partnership with 'Hyperice' (Category: Lifestyle) Implication: Esports organization see physical wellness technology and recovery rooms as an opportunity to enhance the performance and wellbeing of their professional players. - [Gamified Wellness Platforms](https://www.trendhunter.com/trends/healthgame): HealthGame Turns Healthy Habits Into Fun, Interactive Daily Challenges (Category: Tech) Implication: A surge in platforms combining health tracking and gamification is transforming how users engage with their personal health data. - [Gamer-Focused Mental Health Initiatives](https://www.trendhunter.com/trends/crisis-text-line): Riot Games Collaborated with the Crisis Text Line (Category: Social Good) Implication: Opportunity for gaming companies to integrate mental health support services into their platforms. - [Health-Focused Esports Initatives](https://www.trendhunter.com/trends/iesf-1): IESF Partners with FitGMR for the World Esports Championships (Category: Tech) Implication: Esports organizations can develop unique programs and initiatives that promote physical and mental health awareness among esports athletes, creating a healthier and more sustainab… - [Gamer Wellness Initiatives](https://www.trendhunter.com/trends/riot-games-4): Riot Games Taps Take This for an Esports Mental Health Initiative (Category: Social Good) Implication: The partnership between Riot Games and Take This demonstrates the increasing focus on mental health support within the gaming industry, paving the way for more inclusive and suppo… - [Esports Wellness Courses](https://www.trendhunter.com/trends/entain-foundation): Entain Foundation U.S. Introduces a New Esports Mental Wellness Campaign (Category: Social Good) Implication: Educational institutions can offer esports wellness courses and integrate them into their curriculum. ## Recent trend clusters - 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