# Gaming Supplement The health and wellness industry accommodates gamers with specific supplements. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 29, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/gaming-supplement ## Key Figures - Trend score: 5.6/10 - Evidence articles: 8 ## What is the Gaming Supplement trend? **Gaming Supplement:** With the esports industry being as influential as it is, brands in the wellness space are increasingly targeting gamers. This shift includes the offering of gamer-specific supplements that promise benefits like enhanced concentration and alertness. ## The consumer insight behind the Gaming Supplement trend Consumers have a growing understanding of how modern day lifestyles aren't always suited for their overall health and wellbeing. A lack of physical activity from work and time spent online, as well as social isolation, have contributed to both mental and physical consequences for many consumers. Thus, more people are turning to brands that help them avoid the negative impacts of their daily routines. ## At a Glance - Evidence: 8 featured examples - Articles from: Mar 26, 2020 to Jan 25, 2023 - Published: Apr 29, 2021 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Gaming Supplement trend ### Targeted Supplements for Gamers Brands in the wellness space are increasingly targeting gamers with specific supplements, catering to their specific needs and promising benefits like enhanced concentration and alertness. ### Consumable Products with Targeted Ingredients Gamers of all levels are turning to consumable products that are formulated with specific ingredients to benefit their games and support aspects of their health in a targeted way. ### Science-Backed Natural Energy Supplements Consumers are looking for natural energy boosters to combat the effects of long hours spent online, leading to the growth of brands providing science-backed natural energy supplements. ## What the Gaming Supplement trend means for industry ### For Health and Wellness As the articles suggest, the health and wellness industry is seeing a surge in products tailored towards gamers, including supplements and consumable products. ### For Esports Esports has become a significant influence, leading to an increase in offerings of gamer-specific supplements that cater to the specific needs of esports professionals and casual gamers alike. ### For Food and Beverage In addition to supplements, brands are creating energy drinks, powdered drink mixes, gums, and other consumable products specifically formulated for gamers, leading to opportunities within the food and beverage industry. ## Workshop question What's an unlikely industry or set of consumers that your brand could help? ## Trend signals for Gaming Supplement Trend score 5.6 out of 10, from popularity 83%, activity 72%, freshness 14%. - Popularity: 83% - Activity: 72% - Freshness: 14% ## Examples of the Gaming Supplement trend 8 featured examples from Mar 26, 2020 to Jan 25, 2023. - [Vision-Supporting Vitamin Gummies](https://www.trendhunter.com/trends/fight-support-vision): FIGHT Support Vision is a Tired Eye Supporting Vitamin Gummy (Category: Lifestyle) Implication: The market for nutraceuticals is positioned for growth with a focus on natural and innovative health solutions, such as vitamin gummies. - [eSports Health Supplements](https://www.trendhunter.com/trends/gaming-nootropic-supplement): The Genius Gamer Elite Gaming Nootropic Supplement is Energizing (Category: Marketing) Implication: Developing supplements that aid in enhancing performance and mental acuity in the gaming industry creates new opportunities for innovative businesses in the eSports sector. - [Gamer-Targeted Chewing Gums](https://www.trendhunter.com/trends/xpg-gaming-gum): ADATA XPG is Bringing XPG Gaming Gum to CES 2021 (Category: Lifestyle) Implication: Gaming companies can explore the development and marketing of supplements and consumables to enhance the gaming experience. - [Gaming Booster Gels](https://www.trendhunter.com/trends/booster-gel): Morinaga's In Game Booster Boasts Vitamin A & Amino Acids to Energize Gamers (Category: Lifestyle) Implication: Beverage brands can explore creating products similar to Morinaga's In Game Booster, but with different flavors or added nutritional supplements to cater to the unique needs of ga… - [Gamer-Specific Health Supplements](https://www.trendhunter.com/trends/madmonq): MADMONQ Launches Esports Daily Supplement for Hardcore Gamers (Category: Lifestyle) Implication: The gaming industry presents a growing opportunity for health supplement companies to develop cutting-edge products that help gamers maintain a healthy lifestyle while indulging t… - [Powdered Gaming Supplements](https://www.trendhunter.com/trends/rdcl): RDCL Debuts a Gamer Hydration Supplement Infused with Nutrients (Category: Lifestyle) Implication: RDCL's Immunity + Focused Energy supplement represents a potential market disruption in the gaming supplements industry. - [Gamer-Targeted Health Supplements](https://www.trendhunter.com/trends/natures-bounty-brain-health-platform): Nature’s Bounty Brain Health Platform Comes in Jelly Bean Form (Category: Marketing) Implication: The gaming industry can partner with supplement companies to create and promote products that enhance the gaming experience and support the health of players. - [Science-Backed Natural Energy Supplements](https://www.trendhunter.com/trends/napjistu): NAPJISTU Provides Natural Energy Capsules (Category: Lifestyle) Implication: The health and wellness industry can benefit from natural energy supplements with nootropics and time-released caffeine as a healthier alternative to traditional energy drinks and… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)