# Gaming Protection Gamer-specific products help protect users from blue light. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 5, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/gaming-protection ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Gaming Protection trend? **Gaming Protection:** Brands in the gaming industry are increasingly prioritizing the health of avid gamers, now with products and supplements that help protect users from the sometimes-harmful impact of blue light on the eyes. ## The consumer insight behind the Gaming Protection trend The influence of the gaming industry on the lives of millions of people has resulted in a greater focus on important issues like inclusion, diversity and mental and physical health in this space. Avid gamers are increasingly diverse in their needs and preferences, and many are choosing to prioritize their health in a myriad of ways. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 16, 2020 to Jan 26, 2022 - Published: May 5, 2021 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Gaming Protection trend ### Gaming-Specific Eyewear Collections The creation of gaming-specific eyewear collections by major eyewear brands represents a disruptive innovation opportunity to improve and safeguard gamers' visual health. ### Vision-Supporting Vitamin Gummies The launch of vision-supporting vitamin gummies aimed at combating the effects of excessive screen time presents a disruptive innovation opportunity for health and wellness brands to target the growing gaming demographic. ### Ergonomic Gamer Glasses The development and marketing of ergonomic glasses specifically designed for gamers symbolises a disruptive innovation opportunity for eyewear companies, aiming at gamers' comfort and protection while gaming. ## What the Gaming Protection trend means for industry ### For Eyewear Eyewear companies can leverage the growing gaming demographic to develop gaming-specific glasses, improving visual health, and comfort. ### For Health and Wellness Health and wellness brands can innovate products and services that improve and safeguard the health of gamers from the effects of excessive screen time. ### For Gaming Gaming companies can partner with brands to co-develop products and offer an all-encompassing experience that provokes the gaming industry's safety and well-being agenda. ## Workshop question How is your brand prioritizing customer wellbeing in its product/service? ## Trend signals for Gaming Protection Trend score 4.2 out of 10, from popularity 59%, activity 57%, freshness 11%. - Popularity: 59% - Activity: 57% - Freshness: 11% ## Examples of the Gaming Protection trend 4 featured examples from Sep 16, 2020 to Jan 26, 2022. - [Vision-Supporting Vitamin Gummies](https://www.trendhunter.com/trends/fight-support-vision): FIGHT Support Vision is a Tired Eye Supporting Vitamin Gummy (Category: Lifestyle) Implication: The market for nutraceuticals is positioned for growth with a focus on natural and innovative health solutions, such as vitamin gummies. - [Gaming-Specific Eyewear Collections](https://www.trendhunter.com/trends/prizm-gaming-lens-technology): OAKLEY Unveiled Its First Optical Solution Designed for Gaming (Category: Business) Implication: Eyewear companies, like Oakley, can expand their customer base by creating specialized gaming glasses. - [Gaming Glasses Collections](https://www.trendhunter.com/trends/eyebuydirect-gaming-glasses): EyeBuyDirect Gaming Glasses Features Blue Light Filtering (Category: Fashion) Implication: Eyewear companies can capitalize on the demand for specialized glasses with advanced features that cater to the needs of digital device users. - [Ergonomic Gamer Glasses](https://www.trendhunter.com/trends/ergonomically-designed-glasses): Clearly Launches Ergonomically Designed Glasses for Gamers and Streamers (Category: Fashion) Implication: Eyewear retailers can expand their product offerings and reach new target markets by developing specialized lines of eyewear like Clearly Gamer. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)