# Gaming Nutrition Emerging brands within esports are prioritizing gamers' health through nutrition. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 21, 2023 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/gaming-nutrition ## Key Figures - Trend score: 4.8/10 - Evidence articles: 9 ## What is the Gaming Nutrition trend? **Gaming Nutrition:** The rise of "wellness" within esports has put a greater focus on nutrition among gamers. Now, emerging brands are helping players adopt healthier diets and lifestyles with programs and partnerships that focus on nutritional offerings and education within esports. ## The consumer insight behind the Gaming Nutrition trend Avid gamers spend long hours sitting, and often choose convenient but less healthy foods in order to maintain focus. Additionally, most F&B partners and sponsors tend to be less healthy foods--making little space for nutritional health in the industry. As esports' global reach expands, brands that prioritize players' wellbeing as much as performance are making space for a more culturally inclusive industry. ## At a Glance - Evidence: 9 featured examples - Articles from: May 19, 2022 to Dec 23, 2023 - Published: Sep 21, 2023 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Gaming Nutrition trend ### Wellness in Esports The rise of wellness within esports has put a greater focus on nutrition among gamers, creating opportunities for emerging brands to prioritize players' wellbeing as much as performance. ### Functional Meal Bars The launch of CTRL's Meal On-The-Go Bars demonstrates the company's commitment to fueling healthier lifestyle choices, presenting opportunities for other brands to enter the market of convenient and nutritious grab-and-go snacks. ### Health and Wellness Initiatives Partnerships between organizations like IESF and FitGMR are introducing mental and physical health activities and workshops for esports athletes, opening opportunities for brands to provide services and products that cater to the holistic wellness needs of gamers. ## What the Gaming Nutrition trend means for industry ### For Esports Nutrition With the rise in wellness trends, there is a growing demand for innovative nutritional offerings and education within the esports industry. ### For Functional Foods The growing interest in healthier grab-and-go options creates potential for the development of functional food products that provide both convenience and nutritional value. ### For Holistic Wellness Services The focus on mental and physical health in the esports industry presents opportunities for the growth of holistic wellness services that cater to the specific needs of esports athletes. ## Workshop question In what areas could your brand better prioritize the wellbeing of its customers? ## Trend signals for Gaming Nutrition Trend score 4.8 out of 10, from popularity 72%, activity 53%, freshness 18%. - Popularity: 72% - Activity: 53% - Freshness: 18% ## Examples of the Gaming Nutrition trend 9 featured examples from May 19, 2022 to Dec 23, 2023. - [Caffeine-Free Gamer Drinks](https://www.trendhunter.com/trends/sneak-hydrate): Sneak Energy's 'Sneak Hydrate' Boosts Energy and Focus Without Caffeine (Category: Lifestyle) Implication: Beverage companies can capitalize on the growing demand for non-caffeinated energy drinks and functional hydration drinks by producing innovative, health-conscious products for ga… - [Powdered Gaming Supplements](https://www.trendhunter.com/trends/rdcl): RDCL Debuts a Gamer Hydration Supplement Infused with Nutrients (Category: Lifestyle) Implication: RDCL's Immunity + Focused Energy supplement represents a potential market disruption in the gaming supplements industry. - [Health-Focused Esports Deals](https://www.trendhunter.com/trends/team-liquid-2): Thorne and Team Liquid Unite to Launch Health Initiatives for Gamers (Category: Marketing) Implication: Thorne's personalized approach to improve the wellness of gamers through health assessments and nutritional supplements. - [Esports Protein Bar Sponsors](https://www.trendhunter.com/trends/ctrl): Belong Gaming Arenas Launches CTRL Protein Bars at its US Locations (Category: Lifestyle) Implication: Opportunity for meal replacement companies like CTRL to gain brand exposure and attract new customers through sponsorship deals in the esports industry. - [Grab-and-Go Meal Bars](https://www.trendhunter.com/trends/meal-onthego-bars): CTRL's Meal On-The-Go Bars Fuel Healthy Living on the Go (Category: Lifestyle) Implication: The food and beverage industry can innovate by expanding their product lines to include healthier, more functional snack options for busy consumers. - [Gamer-Focused Health Supplements](https://www.trendhunter.com/trends/vitagaming): VitaGaming Debuts the 'Immune Support' and 'Collagen' Supplements (Category: Lifestyle) Implication: The supplement industry should consider developing new products targeting gamers, with the design of improving brain health, focus, concentration, and energy, as well as immunity… - [Esports Nutrition Partnerships](https://www.trendhunter.com/trends/version1): 'Version1' Announced Undeniably Dairy as its Official Food Partner (Category: Lifestyle) Implication: Esports organizations are partnering with food and beverage companies to promote nutrition and healthy lifestyles among players and fans. - [Health-Focused Esports Initatives](https://www.trendhunter.com/trends/iesf-1): IESF Partners with FitGMR for the World Esports Championships (Category: Tech) Implication: Esports organizations can develop unique programs and initiatives that promote physical and mental health awareness among esports athletes, creating a healthier and more sustainab… - [Sci-Fi Gamer Energy Supplements](https://www.trendhunter.com/trends/g-fuel-x-rebel-moon-imperium-tonic): G Fuel x Rebel Moon Imperium Tonic Celebrates the New Film (Category: Lifestyle) Implication: The G Fuel x Rebel Moon Imperium Tonic dietary supplement targets the gaming community, providing them with a performance-enhancing option. ## Recent trend clusters - [Functional Indulgence](https://www.trendhunter.com/protrends/functional-indulgence1) (Lifestyle) - [Connected Companions](https://www.trendhunter.com/protrends/connected-companions) (Lifestyle) - [Creatine Formats](https://www.trendhunter.com/protrends/creatine-formats) (Lifestyle) - [Routine Compression](https://www.trendhunter.com/protrends/routine-compression) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)