# Gamified Upgrade Waiting is transformed when consumers are given game-driven incentives. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Sep 8, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/gamified-upgrade ## Key Figures - Trend score: 3.2/10 - Evidence articles: 7 ## What is the Gamified Upgrade trend? **Gamified Upgrade:** Innovative gaming apps serve to revolutionize services for which individuals must wait by injecting the experience with a gamified element often linked to real-time rewards such as line-skipping. Whether through augmented technology or addictive flash games, such activities provide consumers with the chance to win an upgrade while adding value to what might otherwise be an unpleasant experience. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 15, 2015 to Nov 22, 2016 - Published: Sep 8, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Gamified Upgrade trend 7 featured examples from Jan 15, 2015 to Nov 22, 2016. - [Sci-Fi Supermarket Displays](https://www.trendhunter.com/trends/shop-with-the-force): Carrefour Challenges Star Wars Fans to 'Shop with the Force' (Category: Marketing) Implication: The use of gesture-based shopping and gamified experiences in Carrefour's supermarket display opens up opportunities for retailers to create more interactive and engaging shopping… - [Pop-Up Poker Restaurants](https://www.trendhunter.com/trends/unique-pop-up): This Unique Pop Up Restaurant Has Diners Pay with Texas Hold-Em (Category: Marketing) Implication: Incorporating interactive elements into restaurants and dining experiences to attract customers and create memorable experiences. - [Rush Hour-Avoiding Incentives](https://www.trendhunter.com/trends/cash-rewards-program): The Cash Rewards Program Encourages Folks to Avoid the Morning Rush (Category: Autos) Implication: The transportation industry can implement cash rewards programs to encourage off-peak travel and reduce congestion. - [Gamified Waiting Room Apps](https://www.trendhunter.com/trends/waiting-room-app): NEMO Makes Waiting in a Hospital or Dentist's Office Interactive (Category: Tech) Implication: Hospitals, clinics, and medical offices can utilize waiting room apps to improve patient experiences and streamline operations. - [Workout Bus Shelters](https://www.trendhunter.com/trends/lucozade): Lucozade Turned a Bus Stop Shelter into an Active 'Wait Training' Station (Category: Lifestyle) Implication: Opportunity for fitness companies to partner with public transportation agencies to promote physical activity in urban areas. - [Educational Waiting Room Displays](https://www.trendhunter.com/trends/doctorpatient-relationships): This Technology is Meant to Improve Doctor-Patient Relationships (Category: Lifestyle) Implication: There is an opportunity for healthcare technology companies to develop innovative waiting room displays and educational tablets that improve the patient experience. - [Anxiety-Alleviating Hospital Apps](https://www.trendhunter.com/trends/unmonsters): The UnMonsters App Helps Pediatric Patients Stay Calm (Category: Tech) Implication: The healthcare technology industry can benefit from developing innovative apps that improve patient experiences and outcomes. **Workshop question:** What is a way you can spark consumer engagement by injecting fun into the mundane? ## Themes within the Gamified Upgrade trend ### Gamification of Waiting Applying game elements to traditionally unpleasant experiences for creating engagement and adding value. ### Incentivization Using incentives to encourage desired behavior, such as decreasing rush hour congestion or adopting healthier habits. ### Healthcare Innovation Introducing digital tools and games for decreasing anxiety and discomfort related to healthcare and offering relevant information and education to patients. ## What the Gamified Upgrade trend means for industry ### For Food and Beverage Industry Opportunities for innovation by applying gamified elements. Luring new customers and expanding customer base with unique and rewarding experiences. ### For Transportation Industry Opportunities for offering incentives to users to decrease rush-hour congestion or help riders with a better travel experience. ### For Healthcare Industry Opportunities for digital innovation to introduce more personalized and engaging experiences that alleviate patient anxieties. ## Trend signals for Gamified Upgrade Trend score 3.2 out of 10, from popularity 53%, activity 36%, freshness 8%. - Popularity: 53% - Activity: 36% - Freshness: 8% ## Recent trend clusters - [Modular Capture](https://www.trendhunter.com/protrends/creator-recording-gear) (Tech) - [Catalog Refresh](https://www.trendhunter.com/protrends/legacy-game-enhancement) (Tech) - [Preset Desktops](https://www.trendhunter.com/protrends/entry-level-desktop) (Tech) - [Fan Editions](https://www.trendhunter.com/protrends/themed-gaming-laptop) (Tech) ## Trending in Tech - [30-Minute Drone Deliveries](https://www.trendhunter.com/trends/30-minute-drone-deliveries) - [Budget Tough-Screen Phones](https://www.trendhunter.com/trends/budget-tough-screen-phones) - [Nonverbal Companion Robots](https://www.trendhunter.com/trends/nonverbal-companion-robots) - [Cheeky Mobile Billboards](https://www.trendhunter.com/trends/cheeky-mobile-billboards) All articles: [Tech](https://www.trendhunter.com/tech)