# Gamified Tradition Toy brands integrate technology into conventional family play. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jan 26, 2016 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/gamified-tradition ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the Gamified Tradition trend? **Gamified Tradition:** Modern toy brands are invested in updating traditional pastimes and activities with technology-focused products. This progression not only speaks to the effectiveness of gamificiation for children; it also points towards a desire among Millennial parents for more conventional, family-focused forms of connection and play. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 21, 2015 to Jan 19, 2016 - Published: Jan 26, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z - Top markets: North America, South America, Europe, Asia ## Themes within the Gamified Tradition trend ### Gamification of traditional activities Modern toy brands are investing in technology-focused products to update traditional pastimes such as family play, indicating a desire for more conventional and family-focused forms of connection and play. ### Incorporation of technology in fitness products The Phresh Mat by Chi Universe is paired with an app to gamify kids' yoga and make the postures easy to understand through vibrant shapes and colors, appealing to children, teenagers and moms who want to tune up their practice, ### Digital furniture for physical gaming The Ludi Table designed by Antoine Moreau is a gaming surface digitally transformed into a tabletop arcade with peripherals that allow users to play games in their original form through the digital screen. ## What the Gamified Tradition trend means for industry ### For Toy Industry Toy brands that integrate technology with traditional pastimes can attract the attention of younger generations and tap into Millennial parents' desire for more conventional, family-focused forms of play. ### For Fitness Industry Fitness products that incorporate technology can attract younger audiences who may find traditional fitness activities less engaging and may encourage them to be more active and healthier in life. ### For Furniture Industry The incorporation of technology in furniture can revolutionize the traditional concept of furniture into digital and interactive morphologies, creating new possibilities for digital and physical entertainment, socialization and communication. ## Workshop question How will the success of gamification impact your brand? ## Trend signals for Gamified Tradition Trend score 5.0 out of 10, from popularity 68%, activity 73%, freshness 8%. - Popularity: 68% - Activity: 73% - Freshness: 8% ## Examples of the Gamified Tradition trend 4 featured examples from Nov 21, 2015 to Jan 19, 2016. - [Hi-Tech Playable Furniture](https://www.trendhunter.com/trends/ludi-table): The Ludi Table Boasts a Digital Surface for Physical Gaming (Category: Tech) Implication: The furniture industry can explore the incorporation of interactive gaming elements into their designs, offering customers unique and functional pieces. - [Winter Artillery Equipment](https://www.trendhunter.com/trends/snowball-fights): The Snowball Blaster Pro Makes Snowball Fights Much More Intense (Category: Life-Stages) Implication: The Snowball Blaster Pro presents opportunities for outdoor recreation companies to create innovative winter activities and equipment that enhance the snowball fight experience. - [Digital Tabletop Games](https://www.trendhunter.com/trends/digital-game): The Intergalactic Racquetball Digital Game Digitizes a Traditional Pastime (Category: Life-Stages) Implication: Integrating digital technology into traditional gaming experiences. - [Gamified Yoga Mats](https://www.trendhunter.com/trends/kids-yoga-mat): This Kids Yoga Mat Turns the Fitness Activity into a Stretching Game (Category: Life-Stages) Implication: Introducing gamified products that not only cater to the usual exercise enthusiasts, but also introduce a new customer segment such as kids and teenagers. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)