# Gamified Sleep Brands are releasing gamified sleep-tracking apps to encourage sleep regulation. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Sep 3, 2023 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/gamified-sleep ## Key Figures - Trend score: 3.9/10 - Evidence articles: 6 ## What is the Gamified Sleep trend? **Gamified Sleep:** Brands are releasing gamified sleep-tracking apps to encourage sleep regulation. These applications use advanced technology either through the phone itself or through peripherals, to analyze sleeping patterns and provide gamified rewards accordingly. These apps help users feel incentivized to have healthy sleep patterns. ## The consumer insight behind the Gamified Sleep trend For many consumers in the modern era, sleep gets in the way of busy modern lives, so many treat it more as an unfortunate necessity than a daily self-care ritual. Some of these regard sleep as a chore, leading them to neglect sleep and adopt unhealthy, irregular sleeping habits. In attempting to regulate sleep, many consumers are drawn to medical assists, such as melatonin or other sleeping pills, though these are not always effective. Brands are addressing these consumers by offering services that encourage regularity, reward sleep, and make both sleeping and waking up something to look forward to. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 7, 2023 to Jan 11, 2024 - Published: Sep 3, 2023 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Gamified Sleep trend ### Gamified Sleep-Tracking Applications Brands are releasing gamified sleep-tracking apps to encourage sleep regulation through advanced technology and gamified rewards. ### Gamified Collectable Sleep Apps 'Sleepagotchi' is a gamified sleep application that encourages healthy sleep habits through persistent reward systems and does not require additional wearable devices. ### Base-Building Sleep Apps 'SleepTown' is a gamified sleep application that allows users to build a cartoon town by meeting daily sleep goals, incentivizing healthy sleep habits and limiting phone usage at night. ## What the Gamified Sleep trend means for industry ### For Health & Wellness Brands in the health and wellness industry can develop gamified sleep-tracking apps to promote healthy sleep patterns and improve overall well-being. ### For Gaming & Entertainment The gaming and entertainment industry can explore opportunities to incorporate sleep-tracking features into their products and offer rewards for healthy sleep habits. ### For Technology & Wearables The technology and wearables industry can develop innovative sleep-tracking devices or integrate sleep-tracking features into existing wearable devices to cater to the increasing demand for sleep-related solutions. ## Workshop question How can your brand incorporate gamification elements into regular aspects of human life to encourage consumers? ## Trend signals for Gamified Sleep Trend score 3.9 out of 10, from popularity 46%, activity 50%, freshness 20%. - Popularity: 46% - Activity: 50% - Freshness: 20% ## Examples of the Gamified Sleep trend 6 featured examples from Jul 7, 2023 to Jan 11, 2024. - [Gamified Collectable Sleep Apps](https://www.trendhunter.com/trends/sleepagotchi): 'Sleepagotchi' is a Furniture-Collecting App for iOS and Android (Category: Lifestyle) Implication: Creating innovative sleep apps with gamified elements and persistent reward systems. - [Gamified Stress Reduction Apps](https://www.trendhunter.com/trends/mental-health-gaming-app): The 'URSO' Mental Health Gaming App is Fun and Engaging (Category: Lifestyle) Implication: The 'URSO' mental health gaming app is an example of how the gaming industry is expanding to include innovative applications for mental wellbeing. - [Sleep-Supporting Virtual Pets](https://www.trendhunter.com/trends/pocket-kado): The National Sleep Foundation Featured Pocket Kado at CES 2024 (Category: Tech) Implication: The success of Pocket Kado highlights the growth potential for companies in the mobile app development industry to create innovative sleep-supporting apps. - [Gamified Sleep-Tracking Applications](https://www.trendhunter.com/trends/pokemon-sleep): Nintendo's Pokemon Sleep Encourages Healthy Sleep Patterns (Category: Lifestyle) Implication: The gaming industry has the potential to leverage sleep-tracking applications to create new gaming experiences and increase user engagement. - [Conceptual Gamified Sleep Apps](https://www.trendhunter.com/trends/sleep-quest): 'Sleep Quest' is an Early-Stage Gamified Sleep App for iOS (Category: Tech) Implication: Developing innovative sleep apps that incorporate gamification and health tracking features. - [Base-Building Sleep Apps](https://www.trendhunter.com/trends/sleeptown): 'SleepTown' lets Users Build a Cartoon Town by Sleeping (Category: Tech) Implication: 'SleepTown' belongs to the health and wellness app industry as it gamifies the process of achieving healthy sleep. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)