# Gamified Review Consumers seek dynamic forms of advice with interactive reviews. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Nov 2, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/gamified-review ## Key Figures - Trend score: 3.1/10 - Evidence articles: 7 ## What is the Gamified Review trend? **Gamified Review:** Understanding the importance of word-of-mouth exposure in an age of social media, many apps are offering the opportunity for consumers to share dynamic reviews and ratings. More than a written review, these apps allow for in-depth, interactive and crowdsourced methods of determining which product or service is right for consumers, indicating the continued importance of peer-to-peer feedback in purchasing decisions. ## At a Glance - Evidence: 7 featured examples - Articles from: Apr 28, 2014 to Apr 20, 2016 - Published: Nov 2, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Gamified Review trend ### Interactive Reviews Apps that offer interactive and crowdsourced methods of determining which product or service is right for consumers create opportunities for businesses to engage with their customers in a more dynamic way. ### Product Review Social Platforms Social networks that allow members to share product reviews in a stylistic and organized format and integrate with e-commerce platforms like Amazon provide new opportunities to promote and sell products. ### Community-focused Book Review Platforms Apps that bridge the gap between book clubs and review sites by creating a digital space for people with a shared love of reading to connect provide opportunities for authors and publishers to build a community and promote their books. ## What the Gamified Review trend means for industry ### For E-commerce Platforms Interactive reviews, product review social platforms, and community-focused book review platforms can provide new opportunities for e-commerce businesses to engage with customers, promote their products, and build a community. ### For Design Products Platforms like Hurated, which provide product ratings curated by designers and other tastemakers, create opportunities for businesses that sell design products to connect with customers and gain exposure for their products. ### For Restaurant Industry Restaurant recommendation extensions like Google Maps' that offer suggestions on eateries create opportunities for restaurants to increase exposure and attract new customers. ## Workshop question How could you make the review process for your products or services more interactive for consumers? ## Trend signals for Gamified Review Trend score 3.1 out of 10, from popularity 48%, activity 37%, freshness 8%. - Popularity: 48% - Activity: 37% - Freshness: 8% ## Examples of the Gamified Review trend 7 featured examples from Apr 28, 2014 to Apr 20, 2016. - [Product Review Social Platforms](https://www.trendhunter.com/trends/share-product-reviews): Kit Lets Consumers Share Product Reviews and Make Informed Choices (Category: Social Media) Implication: Opportunity for social networking platforms to tap into the product review space and provide a dedicated platform for users to share their opinions and research products. - [Story-Focused Recommendation Platforms](https://www.trendhunter.com/trends/product-collections): Listory Lets You Curate Product Collections With Reviews (Category: Social Media) Implication: Listory disrupts the e-commerce space by offering a story-focused and personalized approach to product recommendations. - [Design Review Platforms](https://www.trendhunter.com/trends/search-engine-for-design): Hurated is Like a Search Engine for Design Products Curated by Tastemakers (Category: Social Media) Implication: E-commerce businesses could benefit from incorporating curated design products, trust-based ratings, and special offers and local pickups into their platforms to attract and retai… - [Book Review Social Platforms](https://www.trendhunter.com/trends/litsy-app): The Litsy App Aims to Build More Community Around the Love of Reading (Category: Business) Implication: The industry of online platforms that provide spaces for people to connect and engage with each other - [Typographic Restaurant Recommendations](https://www.trendhunter.com/trends/restaurant-recommendation): Google Maps Now Conveniently Offers Suggestions on Eateries (Category: Tech) Implication: Google Maps' restaurant recommendation extension presents interesting opportunities for innovation in the food tech industry. - [Customer Gifting Apps](https://www.trendhunter.com/trends/front-flip): Front Flip App Lets Store Owners Interact with and Reward Loyal Customers (Category: Tech) Implication: Front Flip's customer gifting app can revolutionize the retail industry by enhancing customer engagement, loyalty, and personalized rewards. - [Scary Film-Rating Platforms](https://www.trendhunter.com/trends/horror-movies): Reel Scary is a Site that Allows Users to Rate Different Horror Movies (Category: Tech) Implication: Disruptive innovation opportunity: Introduce a disruptive film rating platform that transforms the way movies are evaluated and recommended to viewers, enhancing the movie-watchin… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)