# Gamified Relationship Games are being designed to strengthen players' relationships. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 18, 2017 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/gamified-relationship ## Key Figures - Trend score: 3.4/10 - Evidence articles: 5 ## What is the Gamified Relationship trend? **Gamified Relationship:** Whether in the form of cards, boards, or via social apps, games are being designed for the specific purpose of improving the relationships between those who play them. This shift comes as a response to the interpersonal connections that consumers believe technology and social media has failed to foster in a meaningful way. The use of games to strengthen relationships accelerates the bonding that occurs in any face-to-face gaming session, while serving as an effective reactionary tool to the rifts that modern-day consumption habits can cause. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 30, 2016 to Sep 29, 2017 - Published: Oct 18, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Gamified Relationship trend ### Gamification Gamification is being utilized in various activities to enhance engagement and cultivate stronger relationships ### Interactive Group Activities Interactive group activities allow individuals to engage and connect with each other in unique ways ### Intimate Connection There is a growing trend towards fostering intimate connections and conversations with individuals through game-based activities ## What the Gamified Relationship trend means for industry ### For Entertainment Entertainment companies can take inspiration from these games to create new interactive and gamified experiences for fans ### For Personal Development Personal development and self-help industries can utilize similar games to facilitate meaningful conversations and personal growth ### For Relationship Coaching Relationship coaching industries can use these games as a tool to enhance communication and connection between partners or groups ## Workshop question How can your brand effectively mitigate some of the consequences of modern day consumption habits, within its area of expertise? ## Trend signals for Gamified Relationship Trend score 3.4 out of 10, from popularity 48%, activity 46%, freshness 8%. - Popularity: 48% - Activity: 46% - Freshness: 8% ## Examples of the Gamified Relationship trend 5 featured examples from Nov 30, 2016 to Sep 29, 2017. - [Confessional Card Games](https://www.trendhunter.com/trends/group-card-game): This Group Card Game from 'The School of Life' Encourages Honesty (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the entertainment industry by creating new and engaging group card games that encourage deep conversations and emotional connections. - [Active Engagement Board Games](https://www.trendhunter.com/trends/rwby-combat-ready): The RWBY: Combat Ready Game Has All Players Playing at Once (Category: Life-Stages) Implication: The board game industry can explore the potential of creating more active engagement games to enhance customer experience and attract a wider audience. - [Intimate Social Card Games](https://www.trendhunter.com/trends/social-card-game): 'You Think You Know Me' Challenges Perceptions of Friendships (Category: Social Media) Implication: Opportunities to integrate social card game experiences into existing social media platforms. - [Interactive Social Question Apps](https://www.trendhunter.com/trends/question-game): 'Wonderling' Starts a Question Game Between Friends or Partners (Category: Tech) Implication: Enhancing and expanding social media engagement through interactive question apps. - [Conversation-Starting Board Games](https://www.trendhunter.com/trends/conversation-game): The 'Personalitree' Conversation Game Gets Participants Chatting (Category: Life-Stages) Implication: Design and release board games that focus on facilitating conversations and building relationships. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)