# Gamified Recreational Leisure brands are engaging Boomers through addictive gamification. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Nov 14, 2017 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/gamified-recreational ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Gamified Recreational trend? **Gamified Recreational:** Not just for targeting Millennial consumers, gamification serves to create emotional engagement between brands and older demographics, including the Boomer segment. With more free time and disposable income, Boomers are seeking fun ways to interact with brands in their leisure time, from gamified shopping services to playful retreat experiences. By leveraging the elements of addictive game play, brands are creating new consumers among this traditionally brand-loyal demographic. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 13, 2017 - Published: Nov 14, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Themes within the Gamified Recreational trend ### Gamification for Boomers Brands are using addictive game play to create engagement with older demographics, creating new consumers among this traditionally brand-loyal demographic. ### Digitized Gift-Giving Loop Commerce is helping physical retail stores offer e-gift cards, potentially disrupting traditional gift-giving. ### Digitized Coupon-Clipping Apps like Fetch Rewards are working to remove paper coupon clippings and let consumers scan items to get discounts all while shopping for groceries. ## What the Gamified Recreational trend means for industry ### For Retail Retailers can use Loop Commerce to digitize gift-giving, making the system more efficient for both retailers and customers. ### For Automotive Automakers can use the example of the Volvo Studio Milan pop-up to showcase luxury auto models and design products, focusing on their brand prestige and widening their target audience. ### For Tech Tech platforms like Stitch, designed for Boomers to connect with like-minded individuals, can help companies focus on creating immersive web and app platforms to develop communities of users with similar interests. ## Workshop question Which viable consumer segments are you overlooking? ## Trend signals for Gamified Recreational Trend score 4.0 out of 10, from popularity 60%, activity 51%, freshness 8%. - Popularity: 60% - Activity: 51% - Freshness: 8% ## Examples of the Gamified Recreational trend 4 featured examples from Nov 13, 2017. - [Holiday E-Gift Services](https://www.trendhunter.com/trends/athleta-and-banana-republic): Athleta and Banana Republic are Enabling Customers to Send e-Gifts (Category: Lifestyle) Implication: The retail and e-commerce industry stands to benefit from the growth of e-gift shopping platforms, as it offers new opportunities for online sales and customer engagement. - [Gamified Coupon-Clipping Apps](https://www.trendhunter.com/trends/fetch-rewards): 'Fetch Rewards' Digitizes Deal-Hunting at Grocery Stores (Category: Lifestyle) Implication: Retailers can use technology like Fetch Rewards to create personalized experiences for shoppers with targeted sales, discounts, and rewards. - [Boomer Companionship Platforms](https://www.trendhunter.com/trends/boomer-companionship): Stitch Helps Users 50 and Over Form Friendships or Love Connections (Category: Tech) Implication: Boomer companionship platforms provide disruptive innovation opportunities for dating apps looking to expand into mature markets. - [Luxury Swedish SUV Pop-Ups](https://www.trendhunter.com/trends/volvo-studio-milan): Volvo Studio Milan is a Pop-Up Dedicated to Driving and Design (Category: Autos) Implication: Disruptive innovation opportunity: Integrate innovative technology and sustainable materials to create luxury SUVs with improved performance and lower environmental impact. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)