# Gamified Proliferation Brands spread their reach through innovation inspired by Pokémon Go. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Aug 24, 2016 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/gamified-proliferation ## Key Figures - Trend score: 5.0/10 - Evidence articles: 6 ## What is the Gamified Proliferation trend? **Gamified Proliferation:** The continued widespread obsession with Pokémon Go has seen increasing applications for businesses seeking relevant ways to engage new consumers and increase social traction, making the gamified app an ideal co-branding platform to diversify innovation based on a concept that is instantly recognizable to consumers around the world. The pervasive reach of the AR anime app annotates a shift in the physical digital divide towards a more streamlined convergence of technology with everyday life, creating an increasingly integrated reality that brands must learn to navigate. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 12 to Aug 9, 2016 - Published: Aug 24, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Gamified Proliferation trend ### Gamification Using gamification to increase engagement and social traction for brands by leveraging popular digital games like Pokémon Go. ### Anime-inspired fitness Combining anime and fitness to create a new category of interactive events and fitness apps that make exercising more engaging. ### Anime-inspired products Using anime characters to create trendy, customized products like sneakers that appeal to fans of both anime and a specific product category. ## What the Gamified Proliferation trend means for industry ### For Digital Marketing Gamification offers opportunities to brands to engage potential customers lured by games like Pokemon Go. ### For Fitness Anime-inspired fitness activities can drive more public engagement and fitness app usage by bringing more fun to the fitness world. ### For Fashion and Apparel Anime-inspired fashion products such as sneakers or other personalized items can appeal to anime lovers and sneaker fans. ## Workshop question What pop culture icon or reference would your consumer most strongly identify with? ## Trend signals for Gamified Proliferation Trend score 5.0 out of 10, from popularity 75%, activity 66%, freshness 8%. - Popularity: 75% - Activity: 66% - Freshness: 8% ## Examples of the Gamified Proliferation trend 6 featured examples from Jul 12 to Aug 9, 2016. - [Rejuvenating Gamer Care Packages](https://www.trendhunter.com/trends/pokman): The PokéMAN Care Package Helps Gamers Look and Feel Refreshed (Category: Pop Culture) Implication: This trend is most directly related to the gaming industry as it caters to gamers who spend long hours playing games such as Pokémon Go. - [Anime-Inspired Sneakers](https://www.trendhunter.com/trends/animeinspired-sneakers): 'PokéID' Pairs Pokémon Characters with Personalized NIKEiD Shoes (Category: Fashion) Implication: The fashion industry can explore the trend of anime-inspired sneakers to attract a niche audience and capitalize on the intersection of popular culture and footwear. - [Anime Gaming Taxis](https://www.trendhunter.com/trends/pokemon-go-players): Pokemon GO Players Can Hitch a Ride to Catch Pokemon (Category: Tech) Implication: The transportation industry can incorporate anime gaming and e-sports enthusiasts as a new market by offering personalized experiences for game players. - [Anime-Themed Fitness Apps](https://www.trendhunter.com/trends/pokefit-app): The PokeFit App is the Supplementary Fitness App for Pokemon Go Users (Category: Tech) Implication: Creating innovative gaming experiences by incorporating fitness aspects to encourage active gameplay and attract health-conscious players. - [Gamified Anime Marathons](https://www.trendhunter.com/trends/pokerun): Runners Can Play 'Pokémon Go' at Virgin Active's 'Pokérun' (Category: Tech) Implication: Integrating augmented reality technology and online gaming into fitness programs to attract a wider range of participants and enhance the overall experience. - [Maternal Gamer Vlogs](https://www.trendhunter.com/trends/vlogging-site): This Vlogging Site Carried Out a Study About Pokemon-Induced Labor (Category: Social Media) Implication: Tech companies can develop innovative products and services that cater to the intersection of gaming and parenthood. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)