# Gamified Packaging Adding a level of activity, brands introduce game-like packaging designs. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jan 27, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/gamified-packaging ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Gamified Packaging trend? **Gamified Packaging:** Heightening consumer experiences, brands are turning to games and activities to make packaging more experiential. Using puzzles and word games to encourage user participation, brands are not only adding a layer of interactivity, but also a means to create a more engaging consumer-brand relationship. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 29, 2014 to Feb 27, 2015 - Published: Jan 27, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Gamified Packaging trend ### Gamification Brands are introducing game-like packaging designs, using puzzles and word games to encourage user participation, and adding a layer of interactivity to create a more engaging consumer-brand relationship. ### Interactive Packaging Designers are creating packaging that doubles as a toy or game, stimulating the imagination and creativity of children and creating a unique and memorable brand experience. ### Merit-Based Packaging Interactive packaging design employs a merit-based system inspired by Boy Scouts, where each treat is coupled with a duty that the consumer must complete before enjoying it, which instills in customers a sense of accomplishment and long-term positive habits. ## What the Gamified Packaging trend means for industry ### For Food and Beverage Various food and beverage brands are introducing gamification and interactive packaging designs to create a unique and engaging brand experience for customers, and to offer healthy snacks and grow customer loyalty. ### For Retail Retail brands are using interactive packaging to enhance customer engagement and product satisfaction, adding a playful element and a sense of fun to the shopping experience. ### For Advertising and Marketing Advertising and marketing firms are using gamification to create a more compelling brand experience, building customer loyalty and encouraging user participation and engagement in brand activities. ## Trend signals for Gamified Packaging Trend score 3.8 out of 10, from popularity 63%, activity 44%, freshness 8%. - Popularity: 63% - Activity: 44% - Freshness: 8% ## Examples of the Gamified Packaging trend 6 featured examples from Jul 29, 2014 to Feb 27, 2015. - [Playfully Interactive Packaging](https://www.trendhunter.com/trends/interactive-packaging): Stafidenios Raisins Turns Packaging into a Toy (Category: Lifestyle) Implication: The food and beverage industry can leverage interactive packaging design to enhance product appeal and engage with customers in a unique way. - [Adorable Animated Packages](https://www.trendhunter.com/trends/animated-package): Kinder Toothpaste Packaging Has an Interactive Illustrated Element (Category: Marketing) Implication: Brands in the consumer goods industry can explore innovative packaging designs to captivate customers. - [Computer Game Cartons](https://www.trendhunter.com/trends/pacman-packaging): This Pacman Packaging Concept Was Made to Be Playful and Interactive (Category: Marketing) Implication: Innovative packaging designs that go beyond traditional functionality to create memorable experiences. - [Merited Chocolate Packaging](https://www.trendhunter.com/trends/merit-chocolate-badges): The Merit Chocolate Badges Make Sure You've Earned Your Treat (Category: Lifestyle) Implication: Interactive packaging designs can be utilized in the food and beverage industry to increase customer engagement and loyalty. - [Educational Jam Boxes](https://www.trendhunter.com/trends/jam-packed-fun): Kissan's Jam Packed Fun Moments Contains a Healthy Snack and an Activity (Category: Life-Stages) Implication: Opportunities for food brands to create packaging that not only preserves the product but also creates a memorable and educational experience for consumers. - [Fetching Treat Packaging](https://www.trendhunter.com/trends/pet-treat-packaging): Purina's Beggin' Poppers Pet Treat Packaging Initiates a Game (Category: Lifestyle) Implication: Innovative packaging designs and creative marketing campaigns can create a strong competitive advantage in the pet food industry. ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) - [Connected Filtration](https://www.trendhunter.com/protrends/connected-filtration) (Tech) - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Marketing](https://www.trendhunter.com/marketing)