# Gamified Mortality The subject of death takes a lighthearted approach with games and mobile apps. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 11, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/gamified-mortality ## Key Figures - Trend score: 2.4/10 - Evidence articles: 4 ## What is the Gamified Mortality trend? **Gamified Mortality:** Choosing to embrace the concept of death in a more comical way, consumers are turning to games and activities as an entertaining solution. Opening up the conversation about death through board games and mobile apps, these activities are helping to redefine how typically morbid subject matters are discussed. This reflects a more open and casual approach to the idea of death. ## At a Glance - Evidence: 4 featured examples - Articles from: May 21, 2013 to May 6, 2015 - Published: May 11, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Gamified Mortality trend ### Gamification of Death Games and activities are being used to make typically morbid subject matters more lighthearted and approachable. ### Tracking Mortality Technology is being used to track and predict life expectancy, with apps and devices providing users with their estimated time of death. ### Conversational Mortality Games and activities are being used to encourage discussions around life and death, breaking down the stigma surrounding the topic. ## What the Gamified Mortality trend means for industry ### For Healthcare The use of apps and devices to track health and predict life expectancy could disrupt the traditional healthcare industry by shifting the focus towards preventative measures. ### For Entertainment/Gaming Gamification of death presents a new market for gaming companies seeking to tackle taboo subject matters and provide alternative ways of learning and engaging with challenging topics. ### For End-of-Life Planning Products like My Gift of Grace could disrupt the end-of-life planning industry by encouraging more open discussions and conversations around death and dying. ## Workshop question How can you get consumers to open up about the most frustrating and disappointing aspects of their experience with your brand? ## Trend signals for Gamified Mortality Trend score 2.4 out of 10, from popularity 44%, activity 20%, freshness 8%. - Popularity: 44% - Activity: 20% - Freshness: 8% ## Examples of the Gamified Mortality trend 4 featured examples from May 21, 2013 to May 6, 2015. - [Cartoon Death-Preventing Apps](https://www.trendhunter.com/trends/dumb-ways-to-die-app): The 'Dumb Ways to Die' App is a Playable Version of the Viral Video (Category: Tech) Implication: Transportation companies can use interactive games or apps to promote safety among their passengers. - [Death-Tracking Timepieces](https://www.trendhunter.com/trends/tikker-watch): The Tikker Watch Tells You the Time and How Long You Have to Live (Category: Fashion) Implication: Mortality-monitoring devices and services could be integrated into the healthcare industry to better inform patients of their health and encourage healthier living. - [Conversational Mortality Games](https://www.trendhunter.com/trends/my-gift-of-grace): My Gift of Grace Lets Players Discuss Life and Death Openly (Category: Unique) Implication: Disruptive innovation opportunity for the gaming industry to create more innovative and thought-provoking games that tackle deep and meaningful subjects. - [Demise-Predicting Apps](https://www.trendhunter.com/trends/deadline-app): The Deadline App Can Predict Your Death (Category: Tech) Implication: Healthcare industry can invest in sophisticated AI/ML systems to develop personalized health solutions that can leverage multiple data points, helping users make informed decision… ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)