# Gamified Membership Membership-based loyalty programs get a boost from gamified reward systems. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 19, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/gamified-membership ## Key Figures - Trend score: 3.6/10 - Evidence articles: 7 ## What is the Gamified Membership trend? **Gamified Membership:** By creating a captivating members-only app with a competitive edge, brands can engage consumers on a social sharing-driven platform while cultivating a community centered around their products or services. In enticing consumers with the offer of exclusive members-only content that is earned through engagement, brands can ensure a captivated audience while tempting new loyal users through the promise of elevated status. ## At a Glance - Evidence: 7 featured examples - Articles from: Apr 1, 2015 to May 6, 2016 - Published: May 19, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Gamified Membership trend ### Gamified Loyalty Programs Businesses can engage customers through members-only competitive apps that offer users exclusive rewards for engagement and foster brand loyalty. ### Experience-Based Rewards Programs Companies can increase loyalty amongst their biggest-spending customers by offering them exclusive experiential rewards such as in-store services, designer lunches, and cocktail parties. ### Pedometer-Based Rewards Programs Apps such as 'Sweatcoin' incentivizes users to walk with an in-app incentive system that allows for purchasing of fitness products and services, as well as offers from other users. ## What the Gamified Membership trend means for industry ### For Fast Food Industry Businesses can offer gamified loyalty rewards programs to encourage customer engagement and loyalty. ### For Retail Industry Business can create members-only experiences as rewards for top-spending customers to increase customer loyalty. ### For Fitness Industry Apps that incentivize users through pedometer-based incentive system can be used in the fitness industry to motivate people to become fit and purchase fitness products and services through in-app rewards. ## Workshop question How can your company foster a more exclusive brand perception, and as a result enhance engagement among its target consumers? ## Trend signals for Gamified Membership Trend score 3.6 out of 10, from popularity 57%, activity 42%, freshness 8%. - Popularity: 57% - Activity: 42% - Freshness: 8% ## Examples of the Gamified Membership trend 7 featured examples from Apr 1, 2015 to May 6, 2016. - [Branded Workout Challenges](https://www.trendhunter.com/trends/better-for-it-challenge): Nike's Better For It Challenge Gets People Fit in 90 Days (Category: Tech) Implication: Disruptive Innovation Opportunity: Design a fitness app that combines the features of both Nike+ Training Club App and Nike+ Running App, offering a comprehensive platform for use… - [Experiential Rewards Programs](https://www.trendhunter.com/trends/rewards-program): Holt Renfrew Icon Privileges Earns Experiences Rather Than Points (Category: Business) Implication: Disruptive innovation opportunity: Integrate experiential rewards programs into luxury retail to enhance customer loyalty and provide unique experiences for high-spending customer… - [Rewarding Pedometer Apps](https://www.trendhunter.com/trends/sweatcoin): 'Sweatcoin' is an App That Turns Steps Taken into Virtual Currency (Category: Lifestyle) Implication: The fitness and wellness industry can leverage incentivized fitness apps to encourage more active lifestyles and create new revenue streams through in-app purchases or partnership… - [Gamified Rewards Programs](https://www.trendhunter.com/trends/gamified-rewards): Taco Bell's New Consumer Loyalty Program Will Operate as a Game (Category: Tech) Implication: Implementing gamified loyalty programs in the fast food industry to incentivize repeat business and increase customer loyalty. - [Rewards-Based Social Networks](https://www.trendhunter.com/trends/thumb-war-app): The 'Thumb War' App Treats the Most Popular Users to Discounts (Category: Tech) Implication: Disruptive innovation opportunity: Integrate rewards and gamification elements into existing social media platforms to increase user engagement and drive customer loyalty. - [Personalized Taco Rewards](https://www.trendhunter.com/trends/taco-reward): Taco Bell's ta.co Site Lets Users Customize Meals and Access Discounts (Category: Lifestyle) Implication: Opportunity for fast food chains to implement customizable menus and digital ordering systems to enhance customer satisfaction and loyalty. - [Crystal Collection Apps](https://www.trendhunter.com/trends/swarovski-just-because): The Swarovski 'Just Because' App Makes Earning Points Mobile (Category: Tech) Implication: Implementing mobile loyalty apps in the retail industry incentivizes customer loyalty and drives repeat purchases. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)