# Gamified Life Gamification extends from the virtual to the real world. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Mar 27, 2012 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/gamified-life ## Key Figures - Trend score: 3.9/10 - Evidence articles: 7 ## What is the Gamified Life trend? **Gamified Life:** Gamification has become a major part of today's marketing, with brands using it particularly for their social media and online campaigns. However, virtual games only engage a customer to an extent, which is why an increasing number of brands are using gamification to encourage offline actions. Thus, gamification is entering day-to-day lives, prompting aspects of a person's life such as health and fitness activities, shopping, travel plans, eco-friendly actions and more. ## At a Glance - Evidence: 7 featured examples - Articles from: Jun 22, 2011 to Mar 21, 2012 - Published: Mar 27, 2012 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Gamified Life trend ### Offline Gamification Gamification is entering day-to-day lives, prompting offline actions, creating opportunities for brands to engage customers and incentivize healthy habits, shopping, travel plans, eco-friendly actions and more. ### Motivational Well-being Games Games that help create and maintain positive behaviors, values, and a healthy lifestyle, create a significant opportunity for companies that want to tap into the wellness industry, engaging audiences seeking healthier habits. ### Good Deeds as Payment Offering products in exchange for doing good deeds can revolutionize the way we view payment, create opportunities for companies to incorporate social good into their marketing strategy, and drive mass engagement. ## What the Gamified Life trend means for industry ### For Wellness Industry Companies can take advantage of the trend towards healthier lifestyles by offering motivational platforms and wellness programs that create opportunities to enhance consumer engagement. ### For Social Good Industry Offering products in exchange for good deeds represents an opportunity for companies to sustainably support social causes, improve brand reputation, and engage a consumer base looking to make a positive impact. ### For Gaming Industry Gamification is becoming increasingly prevalent in daily life, creating opportunities for gaming companies to explore ways to extend their products and incentivize healthy behaviors. ## Trend signals for Gamified Life Trend score 3.9 out of 10, from popularity 71%, activity 38%, freshness 8%. - Popularity: 71% - Activity: 38% - Freshness: 8% ## Examples of the Gamified Life trend 7 featured examples from Jun 22, 2011 to Mar 21, 2012. - [Accelerometer Fitness Bracelets](https://www.trendhunter.com/trends/nike-fuelband): The Nike+ FuelBand Monitors Everyday Activities for Healthy Living (Category: Lifestyle) Implication: The wearable technology industry is experiencing a surge in demand for fitness trackers that offer personalized tracking options to users. - [Chivalrous Chocolate Pricing](https://www.trendhunter.com/trends/anthon-berg-generous-store): The Anthon Berg Generous Store Accepts Good Deeds as Payment (Category: Marketing) Implication: The Anthon Berg Generous Store presents opportunities for chocolate manufacturers to incorporate social impact into their business model, creating a unique selling proposition tha… - [Great Deals for Good](https://www.trendhunter.com/trends/dealgooder): DealGooder Facilitates Group Buying and Giving, Donating 50% of Profits (Category: Social Good) Implication: DealGooder can be used as an online marketing platform for businesses, especially smaller businesses, to increase their online presence while doing good. - [Soda Scavenger Hunts](https://www.trendhunter.com/trends/happiness-in-numbers): Coca-Cola and SCVNGR's Interactive Happiness in Numbers Game is for Friends (Category: Marketing) Implication: Disruptive innovation opportunity: Integrate technology and gamification into the beverage industry to create immersive brand experiences and boost customer engagement. - [Interactive Airline Initiatives](https://www.trendhunter.com/trends/air-china-facebook-check-in): Air China Facebook Check-In Campaign Entices New Customers (Category: World) Implication: The airline industry can explore interactive campaigns that utilize social media and partnerships to expand their customer base and promote destination awareness. - [Questioning Sports Campaigns](https://www.trendhunter.com/trends/nike-how-will-you-makeitcount): Nike 'How Will You #makeitcount?' Inspires Athletic Resolutions (Category: Pop Culture) Implication: Opportunity to promote athletic gear and equipment for individuals pursuing their resolutions. - [Motivational Well-Being Games](https://www.trendhunter.com/trends/mindbloom-life-game): Mindbloom Life Game Helps You Improve Your Quality of Life (Category: Tech) Implication: Developing video games that can improve personal health and wellness. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Marketing](https://www.trendhunter.com/marketing)