# Gamified Info Brands use gamified ways to raise awareness and spread information on COVID-19. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 22, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/gamified-info ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Gamified Info trend? **Gamified Info:** With brands increasingly tackling false or misrepresented information surrounding the COVID-19 pandemic, some are offering gamified platforms to give people information on the crisis. These games and interactive platforms inform consumers with updates, or offer useful information on the steps consumers can take to protect themselves and others. ## The consumer insight behind the Gamified Info trend As consumers face stress and uncertainty regarding their routines, incomes and loved ones' health, it is critical that they are offered accurate information in such unprecedented and fluid circumstances . Having lost control over a large portion of their lives, consumers are looking for ways to regain it in other ways--whether that's in staying informed, adopting safety measures in their households, or finding ways to distract themselves. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 26 to Apr 23, 2020 - Published: Apr 22, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Gamified Info trend ### Gamified Information Gamified platforms and interactive games are becoming increasingly popular as a way for brands to offer consumers accurate information related to COVID-19 in an engaging way. ### Augmented Reality (AR) Businesses are utilizing AR technology to offer engaging and educational experiences for consumers in an interactive and immersive way. ### Digital Distraction As consumers navigate unprecedented circumstances and look for ways to regain control in their lives, businesses are offering digital distractions to promote stress relief and positivity. ## What the Gamified Info trend means for industry ### For Gaming and Entertainment Businesses in the gaming and entertainment industry have an opportunity to leverage their platforms to educate and inform consumers about COVID-19 in an engaging way. ### For Technology The use of AR technology is disrupting the way consumers receive information and creating innovative educational experiences for a range of industries, including healthcare, education, and retail. ### For Marketing and Advertising Marketers and advertisers have an opportunity to use digital channels to offer consumers positive distractions and stress relief during challenging times. ## Workshop question How is your brand easing the psychological burdens associated with the current pandemic? ## Trend signals for Gamified Info Trend score 4.1 out of 10, from popularity 67%, activity 48%, freshness 9%. - Popularity: 67% - Activity: 48% - Freshness: 9% ## Examples of the Gamified Info trend 4 featured examples from Mar 26 to Apr 23, 2020. - [AR Social Distancing Lenses](https://www.trendhunter.com/trends/new-lenses1): Snapchat Created New COVID-19 Lenses in Collaboration with the WHO (Category: Tech) Implication: The integration of AR lenses on social media platforms presents opportunities for businesses to engage with users and promote their products or services in a unique and interactiv… - [Virus-Related AR Games](https://www.trendhunter.com/trends/covid19-augmented-reality-game): Waleed Nasir Plans to Create a COVID-19 Augmented Reality Game (Category: Tech) Implication: Utilizing gamification to promote an interactive, educational and entertaining gaming experience that focuses on health and safety. - [Social Distancing AR Games](https://www.trendhunter.com/trends/usa-todays-ar-app): USA Today's AR App Offers Quizzes and Narrative-Based Games (Category: Tech) Implication: Potential for developers to create AR apps that offer engaging and educational experiences. - [Safety-Encouraging App Games](https://www.trendhunter.com/trends/zenly): Zenly's Stay At Home Challenges Gamifies Social Distancing (Category: Lifestyle) Implication: The mobile app development industry can create apps that encourage safety among users through gamification and location-based features. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)