# Gamified Exercise At-home exercise takes on gamified elements to boost motivation. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 29, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/gamified-exercise ## Key Figures - Trend score: 4.4/10 - Evidence articles: 8 ## What is the Gamified Exercise trend? **Gamified Exercise:** As home exercise has become a viable alternative to using gyms and public spaces, gamified exercise experiences for those working out at home are becoming more popular. These fitness-based games make the prospect of working out more enticing. ## The consumer insight behind the Gamified Exercise trend The COVID-19 pandemic inevitably changed consumers' lifestyles, with some people making permanent changes as they found what worked for them. This includes fitness and wellness habits--with consumers adapting to better fit into their new, at-home lifestyles--and some enjoying that so much that they decided to keep it as part of their routines post-pandemic. ## At a Glance - Evidence: 8 featured examples - Articles from: Jul 7, 2020 to Nov 16, 2022 - Published: Jul 29, 2021 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Gamified Exercise trend ### Gamified Exercise Offering gamification elements to exercise experiences has become a popular trend for consumers who prefer working out at home. ### Interactive Workouts The trend towards interactive and immersive workouts, makes exercising more engaging and enjoyable for consumers. ### Connected Fitness The rise of connected fitness allows people to keep track of their health progress with devices such as exercise bikes, balance boards, and smartphones apps. ## What the Gamified Exercise trend means for industry ### For Fitness Equipment The fitness equipment industry can innovate by developing more interactive devices to gamify workouts. ### For Tech Industry The tech industry can develop new software applications and programs, which integrate with mobile devices and fitness devices. ### For Gaming Industry The gaming industry can expand its reach and appeal by developing games that also offer physical exercise experience. ## Workshop question How is your brand responding to long-term changes brought on by the pandemic? ## Trend signals for Gamified Exercise Trend score 4.4 out of 10, from popularity 67%, activity 53%, freshness 13%. - Popularity: 67% - Activity: 53% - Freshness: 13% ## Examples of the Gamified Exercise trend 8 featured examples from Jul 7, 2020 to Nov 16, 2022. - [Gamified Exercise Applications](https://www.trendhunter.com/trends/studio-app): 'Studio' is a Running Application That Adapts to the User (Category: Lifestyle) Implication: The use of technology to enhance fitness and working out experiences opens up opportunities for tech startups in the fitness industry. - [In-App Fitness Video Games](https://www.trendhunter.com/trends/peloton-lanebreak): Peloton Lanebreak is an Exercise Game for Connected Bikes (Category: Lifestyle) Implication: Fitness companies can capitalize on the trend of in-app fitness games, like Peloton Lanebreak, to offer new and innovative workout experiences to their customers. - [Gamified Exercise Balance Boards](https://www.trendhunter.com/trends/electronic-balance-board): The NivaMD Bobo Home Electronic Balance Board is Interactive (Category: Lifestyle) Implication: The fitness equipment industry can explore gamification and sensor-based tracking with products like the NivaMD Bobo Home electronic balance board. - [Video Game Exercise Bikes](https://www.trendhunter.com/trends/playpulse-one): The Playpulse ONE Exercise Bike Rewards Riders with Gameplay (Category: Tech) Implication: Produce entertainment-focused workout equipment to tap into the demand for engaging and effective exercise equipment. - [Metaverse-Ready Exercise Bikes](https://www.trendhunter.com/trends/dets-bike-pro): The DETS BIKE Pro is an Engaging Indoor Gaming Bicycle (Category: Lifestyle) Implication: Manufacturers of fitness equipment will need to integrate gamification features into their products to stay competitive. - [Gamified Exercising Video Series](https://www.trendhunter.com/trends/fitness-slots): Sciplay & Craig Ramsay Launch the Fitness & Slots Youtube Channel (Category: Lifestyle) Implication: The Fitness & Slots series highlights the intersection of gaming and fitness, creating opportunities for innovative gamified fitness experiences in the gaming industry. - [FItness-Focused Boxing Games](https://www.trendhunter.com/trends/fist-of-the-north-star): Nintendo Announced 'Fitness Boxing: Fist of the North Star' (Category: Tech) Implication: Creating innovative fitness-focused games introduces new target demographics and broadens the audience reach. - [Exercise-Based Video Games](https://www.trendhunter.com/trends/ring-fit-adventure): The Ring Fit Adventure by Nintendo Delivers an Entertaining Workout (Category: Lifestyle) Implication: The Nintendo Ring Fit Adventure falls under the fitness gaming industry, presenting opportunities for more interactive and engaging workout video games. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)