# Gamified Curation Food products become easier to choose and enjoy with interactive choosing. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Nov 16, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/gamified-curation ## Key Figures - Trend score: 3.8/10 - Evidence articles: 5 ## What is the Gamified Curation trend? **Gamified Curation:** Analysis paralysis is more prevalent in the digital age, as there is an overload of information and choices consumers can make. This has increased the popularity of curation, however the process of curation can be daunting in and of itself. Gamified curation combines ease of choice with interactivity and enjoyment to satisfy the modern consumer. ## At a Glance - Evidence: 5 featured examples - Articles from: May 23 to Oct 14, 2017 - Published: Nov 16, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Gamified Curation trend ### Gamification Gamified curation eases the process of curation for modern customers who prefer interactive and enjoyable modes when faced with analysis paralysis. ### Personalization Brands in different industries are leveraging personalization, from customized recipe offerings and personalized packaging to quizzes for personalized flavor selection and customized bean cans. ### Interactive Marketing Brands are finding success in providing interactive experiences in marketing activations and product offerings, as seen with OREO's Buzzfeed-style quiz and Heinz's customizable can keepsake promotion. ## What the Gamified Curation trend means for industry ### For Food and Beverage Personalization and gamification in industry offerings can attract customers faced with analysis paralysis and elevate using technology to improve sales and customer experiences. ### For Retail Interactive marketing has been a successful tool for brands to create a deeper connection with customers across different industries, from customization e-commerce websites to interactive experiences in brick-and-mortar stores. ### For Branding The use of personalization to create a deeper connection with audiences has become a notable trend in brand marketing, as seen across different industries and in the forms of packaging, customized products, and more. ## Workshop question What could you change about your product or service to delight and better serve consumers? ## Trend signals for Gamified Curation Trend score 3.8 out of 10, from popularity 51%, activity 54%, freshness 8%. - Popularity: 51% - Activity: 54% - Freshness: 8% ## Examples of the Gamified Curation trend 5 featured examples from May 23 to Oct 14, 2017. - [Personified Chocolate Packaging](https://www.trendhunter.com/trends/luvit): Luvit Cocoisms Gives Personality to Four Different Chocolate Types (Category: Lifestyle) Implication: The food and beverage industry can leverage personalized packaging and interactive branding techniques to make their products stand out and connect with consumers. - [Customizable Recipe Cookbooks](https://www.trendhunter.com/trends/tasty-cookbook): Buzzfeed's Tasty Cookbook Offers Personalized Messages and Sections (Category: Lifestyle) Implication: The publishing industry can explore disruptive innovation opportunities by offering customizable cookbook options, incorporating personalized messaging, and streamlining the onlin… - [Personalized Bean Cans](https://www.trendhunter.com/trends/customized-cans): For Its Slogan's 50th Anniversary, Heinz is Offering Customized Cans (Category: Lifestyle) Implication: Personalized packaging and limited-edition designs can help food and beverage brands engage with consumers on a deeper level. - [Personalized Cookie Tastings](https://www.trendhunter.com/trends/oreo-cookie-flavors): After a Quiz, OREO is Pairing People with Unique OREO Cookie Flavors (Category: Marketing) Implication: Food and beverage companies can launch similar personalized tastings campaigns to promote new products and engage consumers with their brands. - [Inspirational Mealtime Tools](https://www.trendhunter.com/trends/whatsfordinner): WhatsForDinner.com Provides Recipe Suggestions Following a Quiz (Category: Lifestyle) Implication: The food and recipe services industry can leverage the trend of convenient recipe suggestions to create personalized meal planning platforms and apps. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)