# Gamified Cognition Improving brain and body wellness takes precedence in Gen X and Boomer leisure. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published May 8, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/gamified-cognition ## Key Figures - Trend score: 2.2/10 - Evidence articles: 6 ## What is the Gamified Cognition trend? **Gamified Cognition:** Trying to maintain the health of their brains as much as their bodies, the Gen X and Boomer demographics turn to brain-boosting games that can easily be incorporated into their day-to-day in an effort to improve cognitive well-being. Adapting quickly to the digital world, these age-defying demographics are on the hunt for simple brain-boosting apps to use in their downtime with the double benefit of achieving both improved performance in their everyday lives while also combating internal signs of aging. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 28, 2017 to Oct 31, 2018 - Published: May 8, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe ## Themes within the Gamified Cognition trend ### Gamified Cognition The trend of Gamified Cognition focuses on the use of games to improve cognitive well-being, which offers innovation opportunities in the development of easy-to-use apps that appeal to Gen X and Boomer demographics. ### Science-Based Activity Apps Science-Based Activity Apps trend focuses on personalized happiness tracks that offer disruptive innovation opportunities in developing and deploying apps aimed at transforming negative thoughts patterns into positive ones. ### Mood-Enhancing Chatbots Mood-Enhancing Chatbots trend highlights the need for easy-to-use chatbots that help users develop happiness habits and advocacy for sustainable mental wellness programs. ## What the Gamified Cognition trend means for industry ### For Health and Wellness Health and Wellness industry presents an array of innovation opportunities in developing cognitive health assessment games, productivity hacking solutions, and incorporating virtual reality in mood-enhancing apps. ### For Sports and Rehabilitation Sports and Rehabilitation industry points toward disruptively innovative possibilities for creating apps that improve cognitive health and provides objective, standardized and actionable data for physicians. ### For Assistive and Inclusive Technology Assistive and Inclusive Technology presents disruptive innovation opportunities in developing user-friendly autism apps like the MagnusCards app that guide and empower people living with cognitive disabilities. ## Workshop question Think of a experiential way that your brand could help consumers achieve their personal goals. ## Trend signals for Gamified Cognition Trend score 2.2 out of 10, from popularity 33%, activity 25%, freshness 8%. - Popularity: 33% - Activity: 25% - Freshness: 8% ## Examples of the Gamified Cognition trend 6 featured examples from Jan 28, 2017 to Oct 31, 2018. - [Productivity-Hacking Solutions](https://www.trendhunter.com/trends/cleverling): 'Cleverling' Offers Digital and Physical Products for Brain Hacking (Category: Tech) Implication: Disruptive innovation opportunities in the personal development industry by creating brain-hacking products and services. - [Mood-Enhancing Chatbots](https://www.trendhunter.com/trends/happiness-habits): The 'St.Panda' Chatbot Instils Happiness Habits Through Simple Chats (Category: Tech) Implication: There is an opportunity for chatbot developers to specialize in creating chatbots that prioritize mental health and well-being. - [Cognition-Testing Apps](https://www.trendhunter.com/trends/braincheck): BrainCheck Lets Patients Send Accurate Data to Doctors from Their Homes (Category: Lifestyle) Implication: Implementing cognition-testing apps in the healthcare industry can streamline the process of assessing cognitive health and improve patient outcomes. - [Science-Based Activity Apps](https://www.trendhunter.com/trends/happify): 'Happify' Reduces Stress and Anxiety Through Games, Quizzes and More (Category: Tech) Implication: Disruptive innovation opportunities in developing new solutions and technologies to improve mental well-being. - [Assistive Autism Apps](https://www.trendhunter.com/trends/magnuscards-autism-app): The MagnusCard App Helps People with Autism Carry Out Daily Tasks (Category: Tech) Implication: Integrating assistive mobile apps in healthcare can streamline patient care and improve favorable health outcomes. - [Meditative Oasis Apps](https://www.trendhunter.com/trends/feel-stress-free): Thrive's Immersive 'Feel Stress Free' App is Set on a Soothing Island (Category: Tech) Implication: The health and wellness industry can explore creating immersive apps that promote relaxation and stress relief. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)