# Gamified Adulting Apps encouraging Millennials to complete necessary tasks use gamification. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jun 29, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/gamified-adulting ## Key Figures - Trend score: 5.4/10 - Evidence articles: 5 ## What is the Gamified Adulting trend? **Gamified Adulting:** Millennials are being catered to by new apps aimed at automating and gamifying unappealing but necessary tasks, like finance management or housekeeping. The game-like interface of these apps is critical to their success and resonance with this audience. ## The consumer insight behind the Gamified Adulting trend Thanks to their often precarious financial situations, many Millennials today have had to delay adulthood milestones and report feeling overwhelmed by important tasks like money management. This has led this group to be open-minded about the support they receive when it comes to being educated and held accountable when it comes to the management of their daily lives. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 6, 2021 to Aug 3, 2022 - Published: Jun 29, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Gamified Adulting trend ### Gamified Productivity Apps and platforms gamify necessary yet unappealing tasks to increase productivity and engagement for Millennials and Gen Z. ### Virtual Reality for Household Chores Virtual reality applications like VR vacuuming games will redefine household cleaning with gamification. ### Social Gamification for Task Management Social tasking tools like meta's 'Move' app incorporate playful incentives to gamify task management, promoting group participation and productivity. ## What the Gamified Adulting trend means for industry ### For Finance Personal finance platforms like SPARQ use gamification to engage Millennials and Gen Z in financial management, providing opportunities for disruptive innovation. ### For Fitness Gamified exercise applications like 'Studio' provide iOS and Apple Watch users with a competitive leaderboard experience, offering potential for disruptive innovation in the fitness industry. ### For Metaverse Virtual financial applications like Decentraland and Transak's ATM, offer opportunities for developers to monetize digital real estate in the metaverse. ## Workshop question What's a necessary, boring task your brand could make more appealing to the Millennial cohort? ## Trend signals for Gamified Adulting Trend score 5.4 out of 10, from popularity 88%, activity 63%, freshness 12%. - Popularity: 88% - Activity: 63% - Freshness: 12% ## Examples of the Gamified Adulting trend 5 featured examples from Feb 6, 2021 to Aug 3, 2022. - [Gamified Exercise Applications](https://www.trendhunter.com/trends/studio-app): 'Studio' is a Running Application That Adapts to the User (Category: Lifestyle) Implication: The use of technology to enhance fitness and working out experiences opens up opportunities for tech startups in the fitness industry. - [Social To-Do List Apps](https://www.trendhunter.com/trends/npe-team): Meta's NPE Team Has Launched a New Social Tasking App Called 'Move' (Category: Tech) Implication: Opportunity to develop software that improves individual and group productivity through innovative features. - [Metaverse ATMs](https://www.trendhunter.com/trends/decentraland-1): Decentraland Partners with Transak to Launch the First-Ever Metaverse ATM (Category: Tech) Implication: The introduction of virtual currency ATMs further strengthens the blockchain and cryptocurrency industry, providing more accessibility to users and reinforcing its role in digital… - [Youthful Finance Platforms](https://www.trendhunter.com/trends/sparq): SPARQ is a Personal Finance Platform for Millennials and Gen Z (Category: Tech) Implication: Fintech companies have the opportunity to develop personal finance platforms with game-like features and personalized guidance for Millennials and Gen Z users. - [VR Vacuuming Games](https://www.trendhunter.com/trends/cleaning-game): This VR Prototype Cleaning Game Turns Vacuuming Into Less of a Chore (Category: Art & Design) Implication: Collaborating with household cleaning companies to develop virtual reality games that encourage household chores through incentivization. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)