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# Gamer Exertion
A desire for pragmatic play prompts consumers to turn to physical gaming options.

By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 24, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets)
Source: Trend Hunter, https://www.trendhunter.com/protrends/gamer-exertion

## Key Figures

- Trend score: 2.1/10
- Evidence articles: 5

## What is the Gamer Exertion trend?

**Gamer Exertion:** Digital play can often result in a static, and physically inactive lifestyle. Seeking a healthier source of day-to-day amusement, individuals are turning to physically enriching gaming options that encourage exercise and athletic improvement. This reflects a move towards sources of play that help consumers cultivate, rather than detach from, everyday experiences.

## At a Glance

- Evidence: 5 featured examples
- Articles from: Feb 1, 2013 to Apr 20, 2014
- Published: Apr 24, 2014
- Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Tribalism](https://www.trendhunter.com/megatrend/tribalism)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Themes within the Gamer Exertion trend

### Physical gaming

Consumers are turning to physically enriching gaming options that encourage exercise and athletic improvement.

### Virtual reality gaming

Gamers are seeking a fully immersed gaming experience through virtual reality treadmills that utilize the current technologies.

### Connected sporting equipment

Sporting gear is introducing cutting-edge technology for analyzing and improving players' game performance.

## What the Gamer Exertion trend means for industry

### For Fitness

The trend towards physical gaming and exercise-oriented gaming systems creates opportunities for fitness industries to integrate interactive technologies into their workouts.

### For Gaming

Virtual reality and connected sporting equipment create innovative opportunities for gaming companies to revolutionize the traditional gaming experience.

### For Sporting goods

The introduction of connected sporting equipment presents opportunities for sporting goods companies to combine traditional equipment with technology to enhance players' performances and abilities.

## Trend signals for Gamer Exertion

Trend score 2.1 out of 10, from popularity 41%, activity 15%, freshness 8%.

- Popularity: 41%
- Activity: 15%
- Freshness: 8%

## Examples of the Gamer Exertion trend

5 featured examples from Feb 1, 2013 to Apr 20, 2014.

- [High Tech Tennis Rackets](https://www.trendhunter.com/trends/tennis-babolat-pure-drive): Babolat Play Pure Drive is Revolutionizing the Game (Category: Tech)
  Implication: The sports equipment manufacturing industry can capitalize on the trend of connected tennis equipment by developing and producing innovative products that collect and analyze play…
- [Video Game-Specialized Treadmills](https://www.trendhunter.com/trends/virtual-reality-treadmill): This Virtual Reality Treadmill Should Be Part of Any Game Room (Category: Tech)
  Implication: The gaming industry can benefit from the trend of virtual reality treadmills by offering more immersive and physically engaging gaming experiences.
- [Swing-Enhancing Baseball Apps](https://www.trendhunter.com/trends/swing-analyzer): The 'Zepp 3D Baseball Swing Analyzer' Helps Improve Your Game (Category: Tech)
  Implication: The sports equipment industry can capitalize on the trend of smart sports gear by developing innovative products that enhance athlete performance and provide valuable data.
- [Intelligent Game Console Workouts](https://www.trendhunter.com/trends/wii-fit-u): The Wii Fit U Features Advanced Monitors to Keep You On-Track (Category: Tech)
  Implication: Exploring the integration of gaming technology with innovative exercise monitoring systems to create new and engaging fitness experiences for users.
- [Exercise-Oriented Gaming Systems](https://www.trendhunter.com/trends/goji-play): Goji Play Aims to Make Cardio More Engaging (Category: Tech)
  Implication: Opportunity for disruptive innovation in manufacturing fitness equipment that incorporates gaming elements to make workouts more enjoyable.

## Recent trend clusters

- [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech)
- [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech)
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- [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech)

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All articles: [Tech](https://www.trendhunter.com/tech)
