# Gamer-Chic Video games continue to expand to appeal to the fashion world. By [Joanne Lam](https://www.trendhunter.com/joanne), Senior Editor | Published Jun 21, 2011, updated Jul 15, 2011 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/gamer-chic-video-games-continue-to-expand-to-appeal ## Key Figures - Trend score: 5.1/10 - Evidence articles: 5 ## What is the Gamer-Chic trend? **Gamer-Chic:** The geek-chic look has grown far beyond the classic box-rimmed glasses and suspenders, now including contemporary video game characters that have sprouted through the development of technological apps. Appealing to both gamers and fashion-forward consumers alike, game-centric apparel is surely a signification that the pop culture world will continue to grow beyond its own industry and reach into other realms. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 21, 2010 to Jun 20, 2011 - Published: Jun 21, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Alpha, Gen Z - Top markets: North America, Asia ## Themes within the Gamer-Chic trend ### Gaming Fashion The expansion of video game characters into the fashion industry is creating new opportunities for clothing companies to create unique and appealing geek-chic apparel. ### Pop Culture Crossovers The merging of different pop culture icons, such as Star Wars and Angry Birds, provides a new avenue for fashion-forward consumers to express their love for all things geeky. ### Nostalgic Gaming Revivals The revival of classic video game characters, such as Super Mario, for use in trendy clothing and footwear is a popular trend that brings gamers and fashion enthusiasts together. ## What the Gamer-Chic trend means for industry ### For Fashion Clothing companies can capitalize on the gaming industry's growing popularity by creating unique, eye-catching apparel inspired by classic video game characters. ### For Gaming The gaming industry can expand its reach beyond traditional video games by collaborating with fashion companies to create clothing and footwear based on popular video game characters. ### For Entertainment The merging of different pop culture icons, such as Star Wars and Angry Birds, into clothing and footwear designs can attract a wider audience of fans from various entertainment industries. ## Trend signals for Gamer-Chic Trend score 5.1 out of 10, from popularity 77%, activity 67%, freshness 8%. - Popularity: 77% - Activity: 67% - Freshness: 8% ## Examples of the Gamer-Chic trend 5 featured examples from Dec 21, 2010 to Jun 20, 2011. - [Revealing Avian Fashions](https://www.trendhunter.com/trends/angry-birds-halter-top): Release Your Inner Geek with the Angry Birds Halter Top (Category: Tech) Implication: Disruptive innovation opportunity: Integrate technology into fashion design, such as incorporating video game characters into high-end clothing collections. - [Geeky Gaming Sneakers](https://www.trendhunter.com/trends/converse-super-mario-bros-chuck-taylors): Converse Super Mario Bros Chuck Taylors Level Up Your Streetwear Game (Category: Tech) Implication: The fashion and apparel industry can leverage the popularity of video games to create unique and sought-after sneaker designs, capturing the attention of gaming enthusiasts. - [Geeky Gamer Jackets](https://www.trendhunter.com/trends/super-mario-hoodies): Super Mario Hoodies Turn You into a Gaming Hero (Category: Tech) Implication: Fashion retailers can explore partnerships or collaborations to create gaming-inspired apparel that appeals to nostalgic gamers. - [Geeky Gaming Sneakers (UPDATE)](https://www.trendhunter.com/trends/super-mario-converse): Two New Super Mario Converse Shoes to Hit the Market (Category: Fashion) Implication: The gaming industry could tap into the trend of gamer sneakers by collaborating with shoe brands to create limited edition shoes based on popular games. - [Geek Crossover Fashion](https://www.trendhunter.com/trends/angry-birds-vs-star-wars): The Angry Birds vs Star Wars T-Shirt Has a Nerdy Design (Category: Pop Culture) Implication: Fashion retailers can capitalize on the popularity of pop culture by incorporating different fandoms into their designs, appealing to a wider range of customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)