# Game-Based Giving Focusing charitable causes around gaming to attract more contributions. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Mar 1, 2012, updated Mar 27, 2012 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/game-based-giving ## Key Figures - Trend score: 1.6/10 - Evidence articles: 6 ## What is the Game-Based Giving trend? **Game-Based Giving:** The world of video games is a $10.5 billion industry, and it's growing. Brands have recognized its role in marketing and now, social good organizations are recognizing its potential in charitable initiatives. Games offer interaction and engagement, and this is imperative regardless of whether you are selling a product or hoping to raise money for a cause. From encouraging people to contribute by playing games to using games as the basis for charitable auctions and more, the use of games for social causes is continuing to grow. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 18 to Dec 26, 2011 - Published: Mar 1, 2012 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Game-Based Giving trend ### Gamified Fundraising The use of games to make fundraising more engaging for customers, thus increasing the donations received. ### Charitable Video Games Creating video games that have a charity-based concept or using existing video games to drive charitable contributions. ### Charitable Gaming Events Hosting charity events that revolve around gaming experiences like gaming marathons to raise funds for organizations. ## What the Game-Based Giving trend means for industry ### For Video Games The video game industry has opportunities for gamifying social good and creating more charitable gaming experiences. ### For Charity and Non-profit Charity and non-profit organizations have an opportunity to incorporate gaming into their fundraising strategies and develop gaming events to raise funds. ### For Marketing and Advertising Marketing and advertising professionals have an opportunity to use gaming for cause marketing initiatives that can be integrated with branding, advertising, and social media campaigns. ## Trend signals for Game-Based Giving Trend score 1.6 out of 10, from popularity 19%, activity 20%, freshness 8%. - Popularity: 19% - Activity: 20% - Freshness: 8% ## Examples of the Game-Based Giving trend 6 featured examples from Jun 18 to Dec 26, 2011. - [Charitable Gaming Firearms](https://www.trendhunter.com/trends/gravity-gun-for-childs-play): Gravity Gun for Child's Play Seeks to Help Hospitalized Children (Category: Social Good) Implication: Exploring innovative ways to incorporate gaming into charitable initiatives, creating positive social impact through video games. - [Gratis Gaming Goods](https://www.trendhunter.com/trends/portal): Blockbuster Puzzle Game Portal is Released for Free in Order to Teach Kids (Category: Tech) Implication: The gaming industry can explore the potential of free-to-play games and educational gaming to broaden their audience and improve user engagement. - [Tsunami Relief Arcades](https://www.trendhunter.com/trends/limited-edition-art-cade-machine): The Limited Edition Art-Cade Machine Gets Auctioned for a Great Cause (Category: Tech) Implication: The arcade gaming industry can contribute to charitable causes by partnering with artists and designers to create exclusive machines. - [Charitable Social Media Games](https://www.trendhunter.com/trends/double-impact): Double Impact Rewards You for Eco-Friendly Living (Category: Eco) Implication: Integrate charitable components into games to engage users and encourage them to make a positive impact on society. - [Charitable Village-Building Games](https://www.trendhunter.com/trends/wetopia): WeTopia Turns In-Game Item Purchases into Real-World Donations (Category: Social Good) Implication: The gaming industry can explore opportunities to create games that integrate charitable donations, encouraging users to participate in virtual experiences while benefiting real-wo… - [Goodwill Gaming Events](https://www.trendhunter.com/trends/extra-life-marathon): The Extra Life Marathon Raises Money for Hospitals by Playing Games (Category: Social Good) Implication: The gaming and esports industry can benefit from the rise of charitable gaming events like the Extra Life Marathon, by providing platforms, games, and sponsorships to support thes… ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) - [Empowering Community-Run Initiatives](https://www.trendhunter.com/trends/smashing-my-limits) All articles: [Social Good](https://www.trendhunter.com/socialgood)