# Gamble Economics Today's fast pace means less conceptualizing and more testing. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Oct 10, 2013, updated Oct 22, 2013 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/gamble-economics ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Gamble Economics trend? **Gamble Economics:** Most startups had clued in to the value of quick testing years ago, with large companies lagging behind and aiming for perfection before execution. Recently, however, it seems companies are learning this valuable lesson the hard way, especially during the recession. With both large and small corporations understanding the value of soft launches, a demand for devices, apps, or platforms that make testing easier can be observed. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 1 to Oct 10, 2013 - Published: Oct 10, 2013 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Gamble Economics trend ### Soft Launches As companies try to test their products before a full launch, there is a growing demand for devices, apps, or platforms that make testing easier. ### Gamification Platforms such as Piggybackr and AppSeed employ gamification to keep users engaged and ease the learning curve. ### Crowdfunding Platforms such as Piggybackr and hellomerci are using crowdfunding to help entrepreneurs and borrowers fund their ideas while avoiding traditional financial institutions. ## What the Gamble Economics trend means for industry ### For Fintech With the rise of crowdfunded loan platforms, traditional banks and credit unions need to innovate their lending processes or integrate with alternative lending options. ### For Retail Binary decision retail apps such as the 'A/B' app are changing the way customers shop and make decisions. ### For Education Technology Platforms such as Piggybackr highlight the potential for educational technology startups to help young entrepreneurs learn about crowdfunding or other business concepts. ## Trend signals for Gamble Economics Trend score 2.9 out of 10, from popularity 55%, activity 25%, freshness 8%. - Popularity: 55% - Activity: 25% - Freshness: 8% ## Examples of the Gamble Economics trend 4 featured examples from Jun 1 to Oct 10, 2013. - [Binary Decision Retail Apps](https://www.trendhunter.com/trends/ab-app): The 'A/B' App Lets You Split-Test Purchase Decisions Among Friends (Category: Tech) Implication: The rise of social decision-making apps, like A/B, presents a lucrative market for mobile app developers to create engaging and interactive shopping experiences. - [Kid-Friendly Crowdfunding Platforms](https://www.trendhunter.com/trends/crowdfunding-platforms): 'Piggybackr' Teaches Youth the Power of Crowdfunding (Category: Life-Stages) Implication: Piggybackr's educational twist has the potential to provide a new and engaging way of learning and could be used by schools to teach entrepreneurship. - [Newbie-Friendly App Development Platforms](https://www.trendhunter.com/trends/appseed): AppSeed Turns Sketches into Functioning Prototypes (Category: Tech) Implication: This trend has the potential to disrupt the mobile app development industry by offering a more accessible and affordable way for individuals to create mobile apps. - [Crowdfunded Loan Platforms](https://www.trendhunter.com/trends/hellomerci-platform): The 'hellomerci' Platform Helps You Get a Loan While Avoiding the Bank (Category: Business) Implication: Traditional banks and credit unions need to innovate in order to compete with peer-to-peer lending platforms and crowdfunding options. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)