# Galactic Marketing Sci-fi elements are added to unexpected ads for pop culture appeal. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 25, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/galactic-marketing ## Key Figures - Trend score: 3.9/10 - Evidence articles: 4 ## What is the Galactic Marketing trend? **Galactic Marketing:** Stepping outside their market demographic, brands are infusing sci-fi references to add youthful appeal to their campaigns. Using drones and cult movie characters to bring attention to often stuffy concepts like cultural events and health care, these ad techniques reflect the need for more eclectic, yet approachable methods of brand reinvention. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 17, 2013 to Jul 23, 2014 - Published: Jul 25, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Galactic Marketing trend ### Sci-fi Elements in Ads Brands are incorporating sci-fi references to add youthful and approachable appeal to their campaigns, creating disruptive innovation opportunities for companies to reinvent their brand. ### Pop Culture Imagery in Ad Campaigns Using pop culture characters in ads is becoming more prevalent in the advertising industry, creating new channels of consumer engagement for companies to capitalize on. ### Classical Pop Culture References for Mixed Media Ads Multicines Cultural Journeys campaign is cleverly using classical pop culture references to promote live arts to younger generations, creating new opportunities to bring the classics into the modern media landscape. ## What the Galactic Marketing trend means for industry ### For Advertising Industry As companies become more inventive with their ad campaigns by using sci-fi and pop culture references, it presents new challenges and opportunities in the advertising industry as a whole, particularly in creating eye-catching and innovative campaigns. ### For Entertainment Industry As pop culture and sci-fi references become more widespread, there is a growing opportunity for the entertainment industry to explore collaborations with image-conscious brands and consumer products, creating unique opportunities for promoting new media to established audiences. ### For Healthcare Industry The sci-fi imagery presented in the GE Agent of Good commercial highlights new opportunities for digitization in healthcare which improve operations and efficiency, encouraging companies to adopt new technologies to improve healthcare experiences. ## Trend signals for Galactic Marketing Trend score 3.9 out of 10, from popularity 66%, activity 41%, freshness 8%. - Popularity: 66% - Activity: 41% - Freshness: 8% ## Examples of the Galactic Marketing trend 4 featured examples from Apr 17, 2013 to Jul 23, 2014. - [Classical Pop Culture Ads](https://www.trendhunter.com/trends/classical-pop-culture-ads): The Multicines Cultural Journeys Campaign is Clever and Comical (Category: Art & Design) Implication: The music industry can take advantage of classical pop culture ads to bring attention to classical music. - [Fictional Motorcycle Delivery Ads](https://www.trendhunter.com/trends/meo-telepizza): The Meo Telepizza Campaign Promotes Its Remote Food Function (Category: Lifestyle) Implication: Disruptive innovation opportunity for the advertising industry to create unique campaigns that tap into specific interests and fandoms. - [Stormtrooper-Inspired Auto Ads](https://www.trendhunter.com/trends/star-wars-nissan-juke-commercial): The Star Wars Nissan Juke Commercial Promotes Individuality (Category: Autos) Implication: Opportunity for car manufacturers to partner with entertainment companies to create unique advertising campaigns that target a wide range of consumers. - [Sci-Fi Hospital Commercials](https://www.trendhunter.com/trends/ge-agent-of-good): The GE Agent of Good Campaign is Inspired by 'The Matrix' (Category: Marketing) Implication: The digitization of hospital systems presents an opportunity for healthcare institutions to adopt innovative technologies and enhance patient care. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)