# Fusion Confection Classic Asian desserts are reformatted to appeal to North American audiences. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published May 23, 2017 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/fusion-confection ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Fusion Confection trend? **Fusion Confection:** Continuously inspired by new formats, ingredients and textures, dessert brands are taking advantage of the evolving popularity of Asian-fusion cuisine by incorporating popular Asian influences into hyper-indulgent desserts. Balancing a love for delicious sweets with exciting flavor enhancements, the winning combination serves to excite both the flavor connoisseur as well as the social media maven. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 29, 2016 to Mar 22, 2017 - Published: May 23, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Curation](https://www.trendhunter.com/megatrend/curation), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Themes within the Fusion Confection trend ### Asian Fusion Desserts Dessert brands are taking advantage of the evolving popularity of Asian-fusion cuisine by incorporating popular Asian influences into hyper-indulgent desserts. ### Use of Local Ingredients The innovative dessert menus demonstrate how global chains can tailor their menus to regional markets by making use of local ingredients. ### Hybrid Desserts MyMo brand mochi ice cream consists of pounded sticky rice dough wrapped around a premium ice cream filling, offering a multi-sensory eating experience. ## What the Fusion Confection trend means for industry ### For Food and Beverage Restaurants and food companies can adapt to the increasing demand of Asian-inspired desserts. ### For Tourism Local and global food tourism is increasing for those seeking an authentic experience. ### For Packaging and Design Subtle branding strategies on packaging and dessert presentation is an opportunity for competitive differentiation. ## Workshop question How can your brand take inspiration from adjacent industries and incorporate it into its offerings? ## Trend signals for Fusion Confection Trend score 3.7 out of 10, from popularity 40%, activity 62%, freshness 8%. - Popularity: 40% - Activity: 62% - Freshness: 8% ## Examples of the Fusion Confection trend 5 featured examples from Mar 29, 2016 to Mar 22, 2017. - [Branded Mooncake Desserts](https://www.trendhunter.com/trends/mooncake-box): Starbucks Japan is Offering a Mooncake Box for the Mid-Autumn Festival (Category: Lifestyle) Implication: The food and beverage industry can explore the potential of offering branded, innovative packaged food items, as well as unique and unconventional food flavor combinations. - [Asian-Inspired Frozen Desserts](https://www.trendhunter.com/trends/mochi-ice-cream): Mikawaya's New Mochi Ice Cream Puts a Twist a Popular Asian Treat (Category: Lifestyle) Implication: Innovations in flavors and textures can provide new growth opportunities in a competitive market. - [Egg Waffle Cones](https://www.trendhunter.com/trends/egg-waffles): These Hong Kong Egg Waffles Sundaes From Eggloo Include Other Asian Influences (Category: Lifestyle) Implication: Restaurants and cafes can expand their dessert menu offerings by integrating Asian flavors and ingredients to their typical ice cream offerings. - [Matcha Dessert Menus](https://www.trendhunter.com/trends/dennys-japan): Denny's Japan is Serving Dishes Made from Kyoto's Uji Matcha Green Tea (Category: World) Implication: Restaurants can capitalize on the trend by creating innovative menus that incorporate regional ingredients. - [Herbal Jelly Desserts](https://www.trendhunter.com/trends/herbal-jelly): Meet Fresh's Grass Jelly Offers a Taste of Asian Desserts in California (Category: Lifestyle) Implication: The Food and Beverage industry players can leverage these new dessert trends to introduce innovative menu items and stay ahead of their competition. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)