# Furnished Play Consumers look to furnishings that double as children's toys. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 28, 2015 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/furnished-play ## Key Figures - Trend score: 5.1/10 - Evidence articles: 5 ## What is the Furnished Play trend? **Furnished Play:** Seeking to maintain a contemporary aesthetic, parents are turning to carefully concealed toys for design practicality. Opting for furniture pieces that double as doll houses and see-saws, consumers use dual-purpose furniture as a way to offer kids a source of play without compromising the overall aesthetic of the home, but instead, enhancing it. This shift indicates that cohesive design has become a top-of-mind priority for homeowners, even those with kids. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 15 to Oct 19, 2015 - Published: May 28, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, Europe ## Examples of the Furnished Play trend 5 featured examples from Jan 15 to Oct 19, 2015. - [Ingenious Play Areas](https://www.trendhunter.com/trends/cplusc-architectural-workshop): CplusC Architectural Workshop Creates a Futuristic Space for Children (Category: Life-Stages) Implication: Architectural firms can explore the use of innovative design elements to create visually appealing and engaging spaces for clients. - [Playground Sofa Sets](https://www.trendhunter.com/trends/fun-furniture-design): Marvin Reber's Fun Furniture Design Can Be Dismantled for Play (Category: Life-Stages) Implication: Disruptive innovation opportunity: Integrating innovative materials and technologies into the manufacturing process to create modular and multi-functional furniture. - [Playful Dollhouse Shelving](https://www.trendhunter.com/trends/unique-shelves): Straight Line Designs Introduces a Range of Unique Shelves (Category: Art & Design) Implication: Innovation opportunities for the furniture industry to create new furniture items using designing technologies and concepts that align with modern-day needs. - [Concealed Arcade Cabinets](https://www.trendhunter.com/trends/arcade-cabinet): Pixelkabinett 42 is a Cleverly Hidden Home Arcade System (Category: Tech) Implication: Collaborating with technology companies to integrate hidden systems into furniture pieces can provide a new revenue stream for furniture manufacturers. - [Creative Chalkboard Furniture](https://www.trendhunter.com/trends/chalkboard-furniture): Land of Nod's Neon Table Decor Boasts an Erasable Drawing Surface (Category: Art & Design) Implication: Chalkboard furniture opens up new opportunities for furniture manufacturers to create interactive and customizable pieces that cater to children's creative needs. **Workshop question:** What are two conflicting needs your customer might have? How can you help consolidate them? ## Themes within the Furnished Play trend ### Dual-Purpose Furniture Parents are looking for furniture pieces that double as children's toys, offering them a source of play without compromising the overall design of the home. ### Innovative Hide and Seek Designers are looking for ways to incorporate child's play within furniture pieces by making the toys cleverly concealed. ### Collaborative Play Furniture designers are coming up with innovative designs that encourage children's creativity and collaborative play. ## What the Furnished Play trend means for industry ### For Furniture Industry Furniture designers can capitalize on the trend of dual-purpose or cleverly concealed furniture pieces that cater to parents of young children. ### For Toy Industry Toy designers can collaborate with furniture designers to create toys that integrate seamlessly within a home's décor as well as provide a source of play. ### For Interior Design Industry Interior designers can cater to parents of young children by seeking out and incorporating furniture pieces that offer dual-purpose and cleverly concealed toys. ## Trend signals for Furnished Play Trend score 5.1 out of 10, from popularity 71%, activity 73%, freshness 8%. - Popularity: 71% - Activity: 73% - Freshness: 8% ## Recent trend clusters - [Ritual Retail](https://www.trendhunter.com/protrends/beauty-service-retail) (Business) - [Comfort Buffer](https://www.trendhunter.com/protrends/nostalgic-drink-launches) (Lifestyle) - [Caffeine Remix](https://www.trendhunter.com/protrends/portable-caffeine-formats) (Lifestyle) - [Climate Buffer](https://www.trendhunter.com/protrends/range-extended-suv) (Autos) ## Trending in Art & Design - [Featherweight Dining Tables](https://www.trendhunter.com/trends/featherweight-dining-tables) - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Bathtub-BUILT Modular Cabins](https://www.trendhunter.com/trends/bathtub-built-modular-cabins) - [Single-Level Tiny Homes](https://www.trendhunter.com/trends/single-level-tiny-homes) All articles: [Art & Design](https://www.trendhunter.com/artdesign)