# Funderwear Laugh-inducing clothing brings understated whimsy to fashion. By [Marissa Brassfield](https://www.trendhunter.com/Marissa), Ridiculously Efficient CEO | Published Mar 22, 2009, updated Mar 30, 2009 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/funderwear-laugh-inducing-lingerie-and-boisterous-boxers-bring-understated ## Key Figures - Trend score: 5.0/10 - Evidence articles: 5 ## What is the Funderwear trend? **Funderwear:** When times are tough, a laugh is hard to come by. Undergarments with a sense of humor remind the wearer that no matter how hard the day is, they’re safeguarding a silly secret. And mismatched collections similarly speak to tight budgets that can’t accommodate luxuries like matching lingerie. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 11 to Mar 13, 2009 - Published: Mar 22, 2009 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Funderwear trend ### Humorous Undergarments Clothing items with a sense of humor, like mismatched or silly underwear, provide a source of lightheartedness and self-expression during difficult times ### Photography-Based Apparel Photographers are exploring the limits of gender and sexual ambiguity through their work; capturing and showcasing lace, embellished decor, and romantic prints on both male and female models ### Innovative Designs and Technology With cell phone cases and electronic devices available for output power, new materials and designs are also being considered for undergarment construction to promote user health and weight loss through creative fabrication ## What the Funderwear trend means for industry ### For Fashion and Apparel Opportunities for clothing and undergarment manufacturers to create playful new items to boost morale during tough times and promote self-expression ### For Photography and Art Exploring and exploiting the limits of traditional gender roles and sexual norms through photography can introduce greater diversity and inclusion to art and advertising campaigns ### For Technology and Health New materials and technology combined in undergarments can potentially promote health and wellness with benefits such as weight loss and improved circulation ## Trend signals for Funderwear Trend score 5.0 out of 10, from popularity 67%, activity 74%, freshness 8%. - Popularity: 67% - Activity: 74% - Freshness: 8% ## Examples of the Funderwear trend 5 featured examples from Jan 11 to Mar 13, 2009. - [Love Note Panties](https://www.trendhunter.com/trends/message-in-a-knicker-notes-for-underwear): Luxx Underwear Comes With a Holster For Steamy Messasges (Category: Fashion) Implication: The fashion industry can explore the integration of technology and unique design elements in undergarments. - [Playful Underwear Campaigns](https://www.trendhunter.com/trends/playful-underwear-campaigns-acne): Jumping and Dancing in Undies for Acne (Category: Fashion) Implication: Fashion brands can explore using silent movies and dynamic modeling techniques in their ad campaigns to create an unforgettable and unique brand experience. - [Bloomer Revivals](https://www.trendhunter.com/trends/summer-lingerie-blossoming-lace-and-silk-from-intimissimi): Intimissimi Brings Back Blossoming Lace and Silk Underwear (Category: Fashion) Implication: Disruptive innovation opportunities exist in creating unique, vintage-inspired designs for the lingerie market. - [Embellished Male Underwear](https://www.trendhunter.com/trends/embellished-underwear-for-men-decorated-jockstraps-by-colin-corbett): Decorated Jockstraps by Colin Corbett Are Hotter Than Boxers (Category: Art & Design) Implication: Disruptive innovation opportunity: Expanding the boundaries of traditional fashion design by incorporating unconventional elements and themes. - [Mismatched Underwear](https://www.trendhunter.com/trends/daring-undiz-colour-clash-underwear): Undiz Advocates Color-Clashing Undergarments (Category: Fashion) Implication: Opportunity for fashion retailers to offer a wide variety of mismatched underwear options, catering to consumers looking for unique and unconventional lingerie. ## Recent trend clusters - [Ease Footwear](https://www.trendhunter.com/protrends/ease-footwear) (Fashion) - [Aroma Identity](https://www.trendhunter.com/protrends/aroma-identity) (Fashion) - [Small Luxuries](https://www.trendhunter.com/protrends/winter-beauty-sets) (Fashion) - [Anatomy Finishes](https://www.trendhunter.com/protrends/skeletal-sports-shoes) (Fashion) ## Trending in Fashion - [Elevated Fall Collections](https://www.trendhunter.com/trends/astr-the-label1) - [Weatherproof Mid-Top Sneakers](https://www.trendhunter.com/trends/weatherproof-mid-top-sneakers) - [Football Throwback Sneakers](https://www.trendhunter.com/trends/football-throwback-sneakers) - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) All articles: [Fashion](https://www.trendhunter.com/fashion)