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# Fundamental Cafe
Consumers are faced with bare bones cafes that emphasize efficiency.

By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Mar 3, 2016 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/fundamental-coffee-bar

## Key Figures

- Trend score: 5.7/10
- Evidence articles: 5

## What is the Fundamental Cafe trend?

**Fundamental Cafe:** As designers and architects work to translate modern consumer expectations into new cafe concepts, some are choosing to explore themes of simplicity with almost barren interior designs. Providing a stark contrast to the homespun coffee shop interiors that aim to instill feelings of domesticity, espresso bars boasting severe decor suggest a consumer preference for streamlined, function-focused hospitality and branding.

## At a Glance

- Evidence: 5 featured examples
- Articles from: Jul 14, 2015 to Mar 31, 2016
- Published: Mar 3, 2016
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Examples of the Fundamental Cafe trend

5 featured examples from Jul 14, 2015 to Mar 31, 2016.

- [Shipping Container Coffee Shops](https://www.trendhunter.com/trends/repurposed-shipping-container): This Repurposed Shipping Container Cafe Also Sells Coffee Machines (Category: Eco)
  Implication: Coffee machine companies can utilize the trend of coffee shop showrooms to create unique and immersive experiences for customers while showcasing their products.
- [Minimalist Juxtaposed Cafes](https://www.trendhunter.com/trends/coffee-shop): This Coffee Shop Combines Timber & Concrete for a Raw Interior Design (Category: Art & Design)
  Implication: Use raw and minimalistic interior designs to create unique and immersive experiences within hotels, restaurants, and bars.
- [Airy Mountain-Inspired Tea Shops](https://www.trendhunter.com/trends/manila-shopping-center): Sweetea's is a New Tea Cafe Concept at a Manila Shopping Center (Category: Lifestyle)
  Implication: The tea industry can explore custom tea blends and unique experiences to attract customers.
- [Desolate Futuristic Espresso Bars](https://www.trendhunter.com/trends/voyager-espresso): Voyager Espresso Bar is Located in NYC's Financial District (Category: Lifestyle)
  Implication: Opportunities to enhance the overall cafe experience through unique design and intricate ambiance.
- [Stately Glass Case Cafes](https://www.trendhunter.com/trends/nendo-coffee-shop): This Nendo Coffee Shop is Located on the Second Floor of an Estate (Category: Lifestyle)
  Implication: Opportunity for coffee shops to differentiate themselves through innovative location choices and unique design features.

**Workshop question:** How can your brand incorporate functional minimalism into its products/services or processes?

## Themes within the Fundamental Cafe trend

### Simplicity Theme

Consumers are preferring streamlined, function-focused hospitality and branding, leading to cafes with almost barren interior designs.

### Repurposing Shipping Containers

The use of shipping containers as cafes and showrooms is a contemporary pattern of re-using and refurbishing, acting as a more eco-friendly and inexpensive alternative to building from scratch.

### Futuristic Cafes

The creation of particularly austere, futuristically designed cafes like Voyager Espresso is a welcome contrast to traditional opulent cafe culture in wealthy areas.

## What the Fundamental Cafe trend means for industry

### For Interior Design

Businesses may consider implementing simplicity themes with an emphasis on function-focused branding, rather than overwhelming decorative elements.

### For Architecture

Businesses may consider using repurposed shipping containers as a more eco-friendly and cost-effective alternative to building from scratch, especially for cafes and showrooms.

### For Hospitality

The creation of futuristic, functional and austere coffee shops is a new approach that may offer opportunities for disruption in the traditional opulent cafe culture in wealthy areas.

## Trend signals for Fundamental Cafe

Trend score 5.7 out of 10, from popularity 78%, activity 85%, freshness 8%.

- Popularity: 78%
- Activity: 85%
- Freshness: 8%

## Recent trend clusters

- [Shelf Heirlooms](https://www.trendhunter.com/protrends/display-worthy-packaging) (Art & Design)
- [Mood Objects](https://www.trendhunter.com/protrends/portable-ambient-lamps) (Art & Design)
- [Surface Remix](https://www.trendhunter.com/protrends/mixed-material-jackets) (Fashion)
- [Collagen Utility](https://www.trendhunter.com/protrends/collagen-beauty-snacking) (Lifestyle)

## Trending in Art & Design

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- [Premium Robotic Cleaning Systems](https://www.trendhunter.com/trends/robotic-cleaning-system)
- [Heritage Surface-Printed Wallpapers](https://www.trendhunter.com/trends/heritage-surface-printed-wallpapers)

All articles: [Art & Design](https://www.trendhunter.com/artdesign)
