# Functional Sleep Mattress designs aid more than just comfort and restful sleep. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 24, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/functional-sleep ## Key Figures - Trend score: 2.7/10 - Evidence articles: 5 ## What is the Functional Sleep trend? **Functional Sleep:** Mattresses with purposes outside of comfort alone are on the rise, with new designs offering everything from spine-stretching functions to ones that aid in athletic recovery processes. This shift in approach comes as consumers seek multiple benefits from the items they purchase. ## The consumer insight behind the Functional Sleep trend The "wellness" industry tends to be marketed to consumers who have the financial means to buy into upscale healthy lifestyles, and these individuals often seek high value from investment pieces. For these consumers, buying something for its traditional purpose isn't enough when they can purchase similar options that promise unlikely enhancements. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 8, 2018 to Jan 26, 2019 - Published: Jan 24, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Functional Sleep trend ### Multi-functional mattresses Consumers seek multiple benefits from the items they purchase, leading to the rise of mattresses with health benefits beyond traditional comfort. ### Sleep-enhancing technologies Innovative bed designs incorporating scientific research address specific sleep issues such as insomnia and back pain. ### Cooling sleep solutions New products such as the Tempur-breeze cooling mattress meet the demand for comfortable, cooler sleeping environments. ## What the Functional Sleep trend means for industry ### For Health and wellness industry Wellness and health-focused industries can benefit from developing and marketing sleep products with added benefits to meet consumer demand for investment pieces. ### For Sleep technology industry Manufacturers in the sleep technology industry can leverage scientific research and innovative bed designs to address specific sleep issues and offer more customized and targeted products. ### For Textiles and materials industry Companies in the textiles and materials industry can explore new materials and fabrics that offer cooling properties and improved sleep experiences. ## Workshop question How could your brand better diversify the benefits of its more costly offerings? ## Trend signals for Functional Sleep Trend score 2.7 out of 10, from popularity 30%, activity 42%, freshness 8%. - Popularity: 30% - Activity: 42% - Freshness: 8% ## Examples of the Functional Sleep trend 5 featured examples from Dec 8, 2018 to Jan 26, 2019. - [Modernized Waterbed Mattresses](https://www.trendhunter.com/trends/afloat-bed): The 'Afloat' Bed Encourages Better Blood Circulation and More (Category: Art & Design) Implication: The 'Afloat' bed and other modernized waterbeds offer a unique selling proposition that attracts consumers with specific sleeping needs. - [Subtle Movement Bed Frames](https://www.trendhunter.com/trends/rocking-bed): The Rocking Bed Showed Off a New Way to Rest at CES 2019 (Category: Art & Design) Implication: The development of subtle movement bed frames presents an opportunity for furniture manufacturers to create innovative and comfortable sleep solutions. - [Comfortably Cooling Mattresses](https://www.trendhunter.com/trends/cooling-mattress): The TEMPUR-breeze Mattresses Deliver Solutions for Cooler Sleeping (Category: Art & Design) Implication: Opportunity to innovate comfortable, cooling mattresses for better sleep quality and customer satisfaction. - [Recovery-Aiding Mattresses](https://www.trendhunter.com/trends/mattress-for-health): Signature Sleep's Nanobionic Reset Mattress for Health Soothes Muscles (Category: Lifestyle) Implication: Disruptive innovation opportunity to create mattresses that prioritize sleep health and offer advanced features for recovery. - [Spine-Stretching Mattresses](https://www.trendhunter.com/trends/magnistretch): The Magnistretch X Stretches and Decompresses the Spinal Column (Category: Lifestyle) Implication: The Magnistretch X and similar products are disruptive innovations that challenge traditional mattress designs and offer competitive advantages to companies that incorporate spina… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)