# Functional Mocktail Non-alc beverages tap specific ingredients for functional benefits. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Aug 29, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/functional-mocktail ## Key Figures - Trend score: 3.9/10 - Evidence articles: 4 ## What is the Functional Mocktail trend? **Functional Mocktail:** Creating more than just alcoholic alternatives, beverage brands are adapting mocktail concoctions to be healthier and nutrient-focused. Offering adaptions and electrolytes to kick-start energy, these non-alc examples speak to the way alcoholic consumption is adapting. ## The consumer insight behind the Functional Mocktail trend The Information Age has made modern consumers more aware of their consumption habits and this attitude is especially present in the mindset of the younger generations. With a strong appeal to wellness, Millennials and Gen Zers take extra care of their body and mental health, often switching certain habits that are perceived to be bad for more functional and good-for-you products, whether it is at home or for a social occasion. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 5 to Aug 28, 2019 - Published: Aug 29, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Functional Mocktail trend ### Functional Mocktails The rise of functional and healthy mocktails that offer adaptogens and electrolytes is motivated by the younger generations' health-related lifestyle changes. ### Non-alcoholic botanical elixirs The trend of infusing non-alcoholic beverages with natural botanical ingredients and adaptogens is growing, aiming for a health-conscious and stress-free social drinking experience. ### Enriched non-alcoholic beverages The non-alcoholic alcohol industry expansion meets the demand of a health-focused consumer base for beverages that are low in calories, fortified with vitamins and electrolytes, and can fuel an active lifestyle. ## What the Functional Mocktail trend means for industry ### For Beverage industry The beverage industry is expanding to meet the demands of health-conscious consumers by developing a wider range of non-alcoholic, adaptogenic, and nutrient-dense beverages. ### For Wellness industry The wellness industry is leveraging trends in functional mocktails and enriched non-alcoholic beverages to craft wellness-themed workshops, classes, and retreats. ### For Hospitality industry The hospitality industry has an opportunity to adjust to changing social norms in drinking culture and capitalize on trends like non-alcoholic elixirs and botanic mocktail adaptations. ## Workshop question In what way could you adapt food or beverage substitutes to be more appealing to the average consumer? ## Trend signals for Functional Mocktail Trend score 3.9 out of 10, from popularity 66%, activity 43%, freshness 9%. - Popularity: 66% - Activity: 43% - Freshness: 9% ## Examples of the Functional Mocktail trend 4 featured examples from Apr 5 to Aug 28, 2019. - [Non-Alcoholic Nootropic Drinks](https://www.trendhunter.com/trends/kin-spritz): Kin Spritz is Packed with Functional Botanicals & Adaptogens (Category: Lifestyle) Implication: Disruptive innovation potential for creating non-alcoholic drinks with functional benefits and unique botanical combinations. - [Enriched Non-Alcoholic Beverages](https://www.trendhunter.com/trends/non-alcoholic-craft-beers): Two Roots Brewing Co.'s Non-Alcoholic Craft Beer Has Vitamin B12 (Category: Lifestyle) Implication: Craft breweries can explore the non-alcoholic market segment by producing high-quality non-alcoholic beverages to cater to consumers looking for an alternative to traditional alco… - [Adaptogenic Crystal Elixirs](https://www.trendhunter.com/trends/crystal-elixir): Rock Grace's Non-Alcoholic Drink is Infused with Herbs & Botanicals (Category: Lifestyle) Implication: The beverage industry can explore the concept of creating wellness drinks infused with adaptogens and botanicals to cater to health-conscious consumers seeking non-alcoholic alter… - [Botanical Blood Orange Mocktails](https://www.trendhunter.com/trends/sparkling-mocktails): Mingle Sparkling Mocktails Made a Blood Orange Elderflower Flavor (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce new and unique beverage flavors to capture the growing market of health-conscious consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)