# Functional Floor Furniture brands are launching products designed to be used on the floor. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Sep 15, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/functional-floor ## Key Figures - Trend score: 4.6/10 - Evidence articles: 5 ## What is the Functional Floor trend? **Functional Floor:** North American brands in the furniture space are leveraging international design cues with the launch of floor-based sleeping and sitting furniture. These pieces, ranging from traditional floor-based mattresses to corduroy floor pillows, are purported to provide a more comfortable experience and alleviate back and neck pains. ## The consumer insight behind the Functional Floor trend Floor-seating has been popular in various regions throughout the world including Japan, India, and Brazil. Thanks to their influence, the practice has become more prominent in North America, especially as consumers continue to live in smaller dwellings. Consumers who live in cities generally have smaller spaces like apartments, townhouses, and condos, so space-saving and optimizing solutions are an appealing choice for this demographic. ## At a Glance - Evidence: 5 featured examples - Articles from: May 25, 2019 to Sep 11, 2020 - Published: Sep 15, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Functional Floor trend ### Floor-based furniture Furniture brands are offering floor-based furniture solutions inspired by international design cues, perfect for smaller dwellings. ### Recycled furniture Brands are creating innovative seating solutions from recycled mattress filling, thus limiting textile waste. ### Handmade plush toys Etsy retailers are offering handmade plush toys and pillows, inspired by oceanic creatures and whimsical designs. ## What the Functional Floor trend means for industry ### For Furniture industry The furniture industry can explore offering innovative floor-based solutions, inspired by international design cues. ### For Textile industry The textile industry can leverage recycled mattress filling to create innovative and sustainable seating solutions. ### For Handmade crafts industry The handmade crafts industry can offer creative plush toys, inspired by the oceanic world and whimsical designs. ## Workshop question How could your brand better customize its product/service to consumers living in smaller dwellings? ## Trend signals for Functional Floor Trend score 4.6 out of 10, from popularity 56%, activity 75%, freshness 9%. - Popularity: 56% - Activity: 75% - Freshness: 9% ## Examples of the Functional Floor trend 5 featured examples from May 25, 2019 to Sep 11, 2020. - [Traditional Floor-Based Mattresses](https://www.trendhunter.com/trends/japanese-floor-mattress): The MAXYOYO Japanese Floor Mattress Alleviates Tension (Category: Art & Design) Implication: There is an opportunity to tap into a market that seeks traditional and minimalistic Japanese-inspired mattresses for comfortable sleeping. - [Comfy Crustacean Floor Pillows](https://www.trendhunter.com/trends/handmade-plush-toy): The XXL Sand Crab Handmade Plush Toy is Perfect for Play or Naps (Category: Life-Stages) Implication: Disruptive innovation opportunity: Integrate augmented reality technology into plush toys, offering children an interactive and educational play experience. - [Textile Waste Floor Seats](https://www.trendhunter.com/trends/floor-lounger): The Pressing Matters Floor Lounger is Made with Mattress Filling (Category: Eco) Implication: The sustainable design features of the Pressing Matters Floor Lounger showcase the value of incorporating environmentally conscious production methods and recycled materials in fu… - [Corduroy Floor Pillows](https://www.trendhunter.com/trends/washed-corduroy-floor-pillow): Urban Outfitters Unveils the New Washed Corduroy Floor Pillow (Category: Art & Design) Implication: The home decor industry can leverage the growing interest in unique and functional decor pieces to create innovative designs that cater to different tastes and lifestyles. - [Scandinavian Crib Bed Houses](https://www.trendhunter.com/trends/south-shore-sweedi-bed): The South Shore Sweedi Bed Helps Toddlers Transition Out the Crib (Category: Art & Design) Implication: Opportunity for furniture manufacturers to design and produce innovative sleep solutions for toddlers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)