# Functional Fidgeting Brands are seeking to harness the benefits of distracted fidgeting. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 15, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/functional-fidgeting ## Key Figures - Trend score: 5.7/10 - Evidence articles: 5 ## What is the Functional Fidgeting trend? **Functional Fidgeting:** With the need for multitasking at work and in personal lives on the rise, consumers are increasingly distracted and bear more stress as a result. Brands are harnessing the physical expressions of distracted behavior in order to enhance the focus of workers, resulting in increased productivity and short-term decreases in anxiety. This pattern is a reactionary response to the expanding responsibilities that consumers have, as well as the increasing number of platforms through which those responsibilities must be realized. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 3, 2016 to May 9, 2017 - Published: Nov 15, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Functional Fidgeting trend ### Functional Fidgeting Brands are utilizing physical expressions of distracted behavior to enhance the focus of workers. ### Adult-Oriented Fidget Toys New luxury fidget toys are being created to offer a more adult-oriented and sophisticated version. ### Education Through Fidgeting Fidget toys are incorporating elements of education to offer a visual experience for the user. ## What the Functional Fidgeting trend means for industry ### For Office Supplies The trend of functional fidgeting paves the way for producers of office supplies to innovate and expand their product lines. ### For Toy Manufacturing The increasing demand for adult-oriented fidget toys creates a new market for toy manufacturers to explore. ### For Education The education sector can look into incorporating fidget toys into their curriculums to provide their students with tactile and interactive experiences. ## Workshop question How can you alleviate the productivity guilt of the modern consumer? ## Trend signals for Functional Fidgeting Trend score 5.7 out of 10, from popularity 87%, activity 75%, freshness 8%. - Popularity: 87% - Activity: 75% - Freshness: 8% ## Examples of the Functional Fidgeting trend 5 featured examples from Sep 3, 2016 to May 9, 2017. - [Luxury Metal Fidget Toys](https://www.trendhunter.com/trends/spinner-toys): The Massdrop x RAMA WORKS S01 Remedy Spinner Toys Keep Users Focused (Category: Life-Stages) Implication: Exploring new opportunities to create fidget toys for adults that offer a unique sensory experience. - [Professional Focus-Oriented Toys](https://www.trendhunter.com/trends/spinner-toy): The 'Sphidget' Spinner Toy Offers Something to Fidget With (Category: Life-Stages) Implication: Office supply companies can tap into the trend of focus-oriented toys to offer new, creative products for professionals. - [Dictionary Stress Balls](https://www.trendhunter.com/trends/squeeze-ball): The 'Random' Squeeze Ball Relieves Stress and Offers a Visual Experience (Category: Art & Design) Implication: Office supplies industry can capitalize on the demand for stress relief tools by offering word-embedded stress balls. - [Concentration-Enhancing Toys](https://www.trendhunter.com/trends/desk-toy): This Desk Toy Gives People Something to Do While Trying to Focus (Category: Art & Design) Implication: Disruptive innovation opportunity for toy manufacturers to create unique fidget toys for workspace productivity. - [Magnetically Charged Pens](https://www.trendhunter.com/trends/quotidian-pen): 'Quotidian Pen' Incorporates Magnetic Propulsion Technology (Category: Tech) Implication: The stationery industry can explore the incorporation of magnetic propulsion technology into their product lines, creating pens with a distinctive appeal. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)