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# Functional Closet
Wardrobes incorporate smart features to keep clothing clean and ready to wear.

By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Feb 6, 2019 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/functional-closet

## Key Figures

- Trend score: 3.7/10
- Evidence articles: 4

## What is the Functional Closet trend?

**Functional Closet:** Trend – Technology has been integrated into various aspects of consumers' homes to streamline their daily routines, and this integration has extended to closets. Smart features that freshen and steam clothing help consumers to better care for delicate garments.

## The consumer insight behind the Functional Closet trend

Many modern consumers are living increasingly busy lives, due to the ‘Busy Trap,’ wherein consumers feel having multiple things to do is a societal expectation. As a result, they look for new ways to maximize their time. These same individuals find success in managing routines by following schedules or finding ways to integrate technology into their daily activities to allow for streamlining.

## At a Glance

- Evidence: 4 featured examples
- Articles from: Aug 27, 2018 to Jan 26, 2019
- Published: Feb 6, 2019
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Functional Closet trend

### Smart Closets

Consumers are increasingly integrating technology into their daily lives, resulting in a trend of smart closets that care for delicate garments and help manage clothing inventory.

### CleanTech

Closet solutions that sanitize clothing are part of the CleanTech trend, offering consumers a more convenient way to keep clothes clean and free of germs.

### Modular Design

Modular design is a growing trend in the fashion industry, and it's reflected in the Spot Light clothes refresher, which allows for easy customization and facilitates clothing display.

## What the Functional Closet trend means for industry

### For Consumer Electronics

The trend of smart closets with IoT connectivity and voice command functionality presents opportunities for Consumer Electronics companies to develop new products and expand their portfolios.

### For Fashion and Textiles

The integration of technology in the fashion industry offers significant disruptive innovation opportunities for companies to create new clothing items and accessories that integrate with smart closets and CleanTech solutions.

### For Home Goods and Appliances

CleanTech and smart closet solutions offer new opportunities for home goods and appliances companies to develop innovative products that provide greater convenience to consumers.

## Workshop question

Consider how your brand could incorporate technology to reduce the time your consumer has to spend doing tasks.

## Trend signals for Functional Closet

Trend score 3.7 out of 10, from popularity 55%, activity 48%, freshness 8%.

- Popularity: 55%
- Activity: 48%
- Freshness: 8%

## Examples of the Functional Closet trend

4 featured examples from Aug 27, 2018 to Jan 26, 2019.

- [Smart Laundering Closets](https://www.trendhunter.com/trends/ultimate-laundry-room): LG is Sharing Components of the "Ultimate Laundry Room" at CES 2019 (Category: Tech)
  Implication: The advancements in TrueSteam technology and Smart Diagnosis in washing machines and dryers create disruptive innovation opportunities in the appliance manufacturing industry.
- [Wardrobe-Sanitizing Closets](https://www.trendhunter.com/trends/styler-thinq): The LG Styler ThinQ and Styler Mirrored Glass Door are Advanced (Category: Tech)
  Implication: The home appliance industry can leverage the trend of wardrobe-sanitizing closets to develop innovative and efficient clothing care devices.
- [Connected Clothing Closets](https://www.trendhunter.com/trends/air-dresser): Samsung's Air Dresser Cleans, Stores and Freshens Clothes (Category: Art & Design)
  Implication: Connected closets like Samsung's Air Dresser are disrupting the home furnishings industry by offering multi-functional solutions for at-home clothing management and storage.
- [Clothing Display Garment Cleaners](https://www.trendhunter.com/trends/clothes-refresher): The 'Spot Light' Clothes Refresher Cleans and Displays Garments (Category: Tech)
  Implication: Disruptive innovation opportunity: Introduce innovative home appliances that incorporate compact clothes refreshers, catering to the growing demand for convenient cleaning solutio…

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All articles: [Art & Design](https://www.trendhunter.com/artdesign)
