# Functional Body Care Beauty products for the body are updated with active ingredients. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jul 12, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/functional-body-care ## Key Figures - Trend score: 2.1/10 - Evidence articles: 5 ## What is the Functional Body Care trend? **Functional Body Care:** Speaking to the way in which the increased interest in skincare has influenced the beauty industry, body care products are being infused with active ingredients typically reserved for the face. Providing greater perceived value in the purchasing and use of these products, this strategy is aligned with the high demands of the modern beauty customer. ## The consumer insight behind the Functional Body Care trend Today’s city-based consumer takes a very active role in preventative health—whether that’s for the foods they consume or the care of their skin. These consumers are extremely informed on the various ingredients that work best for their needs, and are drawn to brands that take this into account in the formulation and branding of their products. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 25, 2019 to Sep 4, 2020 - Published: Jul 12, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Functional Body Care trend ### Active Ingredients in Body Care Body care products are being infused with active ingredients typically used in facial skincare to provide greater value. ### Skincare-Inspired Body Care Body care products are leveraging skincare science to provide better results and benefits to consumers. ### Chemical and Physical Exfoliants for Body Care Body care products are incorporating both chemical and physical exfoliants to address a variety of skin concerns. ## What the Functional Body Care trend means for industry ### For Beauty and Skincare Beauty and skincare professionals can leverage the trends of active ingredients, skincare-inspired body care, and chemical and physical exfoliants to create innovative products that meet the high demands of the modern beauty customer. ### For Health and Wellness Health and wellness professionals can reference the trend of active ingredients in body care to create products that align with the preventative health needs of the informed city-based consumer. ### For Manufacturing and Product Development Professionals in manufacturing and product development can explore the trends of skincare-inspired body care and chemical and physical exfoliants to create new solutions that elevate the perceived value and efficacy of body care products. ## Workshop question What's a simple upgrade you could make to your offering based on an adjacent product or service? ## Trend signals for Functional Body Care Trend score 2.1 out of 10, from popularity 30%, activity 23%, freshness 9%. - Popularity: 30% - Activity: 23% - Freshness: 9% ## Examples of the Functional Body Care trend 5 featured examples from Apr 25, 2019 to Sep 4, 2020. - [Leave-On Body Exfoliants](https://www.trendhunter.com/trends/body-exfoliant): The Skin Revealing Body Lotion 10% AHA Smoothes from the Neck Down (Category: Fashion) Implication: Skincare companies could investigate developing body lotions that offer effective chemical exfoliation and incorporate antioxidant ingredients to promote healthier and smoother sk… - [Bump-Smoothing Body Scrubs](https://www.trendhunter.com/trends/smoothing-body-scrub): First Aid Beauty's Body Scrub Combines Manual & Chemical Exfoliants (Category: Fashion) Implication: Disruptive innovation opportunity: Develop innovative body scrub products to cater to the growing demand for effective skincare solutions. - [Glycolic Body Care Products](https://www.trendhunter.com/trends/glycolic-body-care): Pixi Now Offers Body Wash, Lotion and a Peel Powered by Glycolic Acid (Category: Fashion) Implication: The skincare industry can benefit from incorporating skincare-inspired body care products to their product lines, which will help provide consumers with a comprehensive skincare r… - [Anti-Aging Retinol Body Treatments](https://www.trendhunter.com/trends/retinol-body): Paula's Choice is Enriched with Shea Butter and Vitamin C and E (Category: Fashion) Implication: The skincare industry can explore the creation of new retinol-based body treatments and other innovative products to cater to the demand for visible anti-aging results. - [Anti-Aging Dry Body Oils](https://www.trendhunter.com/trends/dry-body-oil): The Chemistry Brand's RETIN-OIL Shares Skincare Benefits for the Body (Category: Fashion) Implication: Cosmetics industry can tap into the trend of incorporating retinol in body care products to meet the growing demand for effective anti-aging solutions. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)