# Hyper-Insightful Interaction Branded content extends into useful, problem-solving apps. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jan 5, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/functional-appvertisement ## Key Figures - Trend score: 4.1/10 - Evidence articles: 7 ## What is the Hyper-Insightful Interaction trend? **Hyper-Insightful Interaction:** Incentivizing consumer interaction and participation, brands are using useful apps to further integrate branded content into peoples' lives. Moving beyond apps that simply direct consumers toward a given product or service, this new take involves solving a problem or providing a worthwhile service to incite consumer interest. This shift signifies a move toward more integrated and subtly branded content, with a focus on consumer needs. ## At a Glance - Evidence: 7 featured examples - Articles from: May 3, 2014 to Jan 14, 2015 - Published: Jan 5, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Themes within the Hyper-Insightful Interaction trend ### Useful Branded Apps Brands are using apps to solve problems or provide services in a more integrated and subtly branded content approach. ### Real-Time Virtual Experience Apps Apps that offer virtual experiences, such as makeup testing or car test drives, are becoming more popular among consumers. ### Social Collaboration Apps Apps that promote social collaboration, such as gifting a beer to a friend or creating a baby photo collage, are gaining popularity among users. ## What the Hyper-Insightful Interaction trend means for industry ### For Marketing and Advertising Marketers are beginning to use apps to expand on traditional advertising to further promote and brand their product. ### For Tech and Innovation Apps, such as virtual makeup testing and car test drives, are seeing a surge in development as companies explore the possibilities of new technology. ### For E-commerce and Retail Apps that allow users to virtually try out furniture or purchase products directly from an app, such as Furnish and L'Oreal's Makeup Genius, are transforming the online retail industry. ## Trend signals for Hyper-Insightful Interaction Trend score 4.1 out of 10, from popularity 68%, activity 47%, freshness 8%. - Popularity: 68% - Activity: 47% - Freshness: 8% ## Examples of the Hyper-Insightful Interaction trend 7 featured examples from May 3, 2014 to Jan 14, 2015. - [Real-Time Makeup Apps](https://www.trendhunter.com/trends/makeup-genius-app): L'Oreal's Makeup Genius App Lets You Virtually Try Cosmetics Live (Category: Tech) Implication: Disruptive innovation opportunity: Develop AI-powered skincare products that can analyze and address specific skin concerns in real-time. - [Virtual Decorating Apps](https://www.trendhunter.com/trends/augmented-reality-app-for-interior-design): Furnish's Augmented Reality App for Interior Design Makes Choices Easy (Category: Tech) Implication: Disruptive innovation opportunity: Adopt augmented reality tools and virtual decorating apps to revolutionize the way interior designers collaborate with clients and visualize des… - [Beer-Gifting Apps](https://www.trendhunter.com/trends/beer-for-friends): Budweiser's Buds for Buds App Lets You Send Out a Beer for Friends (Category: Lifestyle) Implication: The beer-gifting app trend creates opportunities for e-commerce platforms to offer special gifting features, enabling users to send not only beer but also a variety of other produ… - [Streamlined Pizza Ads](https://www.trendhunter.com/trends/order-pizza): Hulu Will Soon Let You Order Pizza on One of Its Commercial Ads (Category: Marketing) Implication: Creating partnerships with media providers to streamline the food ordering and delivery experience for customers and generate new sales channels for restaurants. - [Virtual Driving Apps](https://www.trendhunter.com/trends/car-test-drive-game): Volvo's Car Test Drive Game Takes You Inside a Virtual Vehicle (Category: Autos) Implication: Car manufacturers can utilize virtual driving experiences to promote their vehicles and attract potential buyers. - [Restroom-Rating Apps](https://www.trendhunter.com/trends/restroomrating-app): The Charmin SitOrSquat App Gives You the Scoop on a Clean Place to Poop (Category: Tech) Implication: Toilet paper manufacturing companies can collaborate with restroom-rating apps to promote their products and establish partnerships to ensure restroom cleanliness and premium user… - [Hi-Tech Baby Collage Apps](https://www.trendhunter.com/trends/baby-photo-app): Pampers' Baby Photo App Uses AI to Collage the Best Videos Together (Category: Tech) Implication: Tech developers can take advantage of AI-enhanced home videos by creating unique video editing software. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)