# Full-Service Boutech Small tech companies differentiate by offering more service than icon brands. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Apr 20, 2016 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/fullservice-boutech ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Full-Service Boutech trend? **Full-Service Boutech:** Following in the footsteps of Uber, small tech companies are competing with larger brands by focusing more on the experience than the transaction. Brick and mortar stores, though relevant, are secondary to extra, interaction-based services with tech startups. This re-prioritization speaks directly to the increased consumer desire to be spoken to like a person, as opposed to a customer. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 7, 2015 to Mar 29, 2016 - Published: Apr 20, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Full-Service Boutech trend ### Experience Over Transaction Small tech companies are focusing more on the experience than the transaction, which reflects the increased customer desire to be spoken to like a person. ### Personalized Tech Support Startups like Xprt are offering personalized tech support through live chats with experts, replacing the struggle of looking through instruction manuals and online forums. ### On-demand Tech Delivery Convenience of on-demand services continues to disrupt various industries, as DoorDash partners with b8ta for on-demand tech gadget delivery. ## What the Full-Service Boutech trend means for industry ### For Consumer Electronics Innovations in personalized tech support and on-demand tech delivery can disrupt the consumer electronics industry. ### For Real Estate IoT-integrated apartments and fully automated home systems can disrupt the real estate industry. ### For Retail Experience-focused companies and personalized tech support can disrupt the retail industry. ## Workshop question If you're a small company, how can you act big? If you're a big company, how can you act small? ## Trend signals for Full-Service Boutech Trend score 3.5 out of 10, from popularity 52%, activity 46%, freshness 8%. - Popularity: 52% - Activity: 46% - Freshness: 8% ## Examples of the Full-Service Boutech trend 4 featured examples from Mar 7, 2015 to Mar 29, 2016. - [IoT-Integrated Apartments](https://www.trendhunter.com/trends/fully-automated-home): Brain of Things Creates Fully Automated Home Systems Like the Jetsons (Category: Art & Design) Implication: The real estate industry could be disrupted with the need for construction of IoT-integrated apartments. - [Gadget Delivery Services](https://www.trendhunter.com/trends/ondemand-tech): DoorDash and b8ta Partnered to offer On-Demand Tech Device Delivery (Category: Tech) Implication: The success of on-demand delivery services in the food service industry provides opportunities for further innovation and expansion. - [Technical Support Chat Apps](https://www.trendhunter.com/trends/free-tech-support): Xprt Offers Expert Advice and Free Tech Support via Text Messaging (Category: Tech) Implication: Companies in the tech support industry can benefit from adopting chat-based support strategies like Xprt to provide cost-effective and efficient solutions for their clients. - [Tech House Calls](https://www.trendhunter.com/trends/home-setup): ENJOY Offers Free Home Setup With the Purchase of a New Electronic Device (Category: Business) Implication: Providing free home setup as a value-added service could be a disruptive innovation opportunity in the retail industry. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)