Consumers gravitate towards pizza with seafood toppings
Implications - While purists would likely scoff at the thought of pizza topped with seafood, many restaurants and food service providers have been experimenting with such a combination. For those rebelling against the rigid rules associated with traditional foods, the inclusion of seafood other than anchovies opens a world of possibilities – an evolution of the rise of experiential foodie culture.
Workshop Question - How could your brand better cater to consumers seeking experiential novelty within its area of expertise?
