# Fruity Alternative Produce stands in as a flavor supplement in vegetarian dishes. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 19, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fruity-alternative ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Fruity Alternative trend? **Fruity Alternative:** Vegetarianism is at an all-time high in North America, meaning mass-produced meat-free products need to be more enticing. Thus, bloggers and chefs are using fruits such as berries as a way to add interesting flavor to meatless dishes. This speaks to a desire for enhancements, as opposed to replacements, in all aspects of the health food movement. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 13, 2015 to Oct 22, 2016 - Published: Mar 19, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Fruity Alternative trend ### Fruit-based flavor enhancers Chefs and bloggers are utilizing fruits like strawberries to enhance the flavor of vegetarian dishes, appealing to a desire for enhancements in all aspects of the health food movement. ### Creative and accessible appetizers Recipes such as goat cheese balls with mixed nuts and berries or tomato-based sushi are easy to put together for busy, on-the-go people, and meld popular food items into new concoctions. ### Innovative meat substitutes Restaurants like fresh&co are integrating unexpected produce ingredients like Roma tomatoes to create plant-based meat alternatives that offer umami flavor and are appealing to foodies looking for new, innovative foods in the market. ## What the Fruity Alternative trend means for industry ### For Food and Beverage The trends in the health food movement are inspiring new and creative dishes, appetizers and meat substitutes that offer unique flavors and nutritional benefits. ### For Plant-Based Alternatives Restaurants and bloggers are experimenting with plant-based meat alternatives that utilize produce, mushrooms, eggplant, and jackfruit to appeal to vegans, vegetarians and foodies alike. ### For Convenience Foods The emphasis on creating appetizers and snacks that are easy to put together for busy, on-the-go individuals is leading to innovative and accessible recipes like fruit salsas and creative toast combinations. ## Trend signals for Fruity Alternative Trend score 3.7 out of 10, from popularity 54%, activity 49%, freshness 8%. - Popularity: 54% - Activity: 49% - Freshness: 8% ## Examples of the Fruity Alternative trend 5 featured examples from Mar 13, 2015 to Oct 22, 2016. - [Grilled Berry Pizzas](https://www.trendhunter.com/trends/berry-pizza): Driscoll's Fruit-Topped Pizza Recipe is a Healthy Alternative to Classic Pies (Category: Lifestyle) Implication: Developing and marketing healthier food options that cater to consumers looking for unique, nutritious twists on classic comfort foods. - [Tomato-Based Sushi](https://www.trendhunter.com/trends/veggie-sushi): At fresh&co, Roma Tomatoes are Used as an Alternative to Fish in Veggie Sushi (Category: Lifestyle) Implication: The use of tomatoes as an alternative to fish in veggie sushi creates opportunities for innovation in the food industry. - [Avocado Kimchi Toast](https://www.trendhunter.com/trends/avocado-toast-recipe): Shutterbean's Unusual Asian Avocado Toast Recipe Has a Korean Influence (Category: Lifestyle) Implication: Innovative recipes that take a different approach to traditional cooking methods that capture large audiences in search of more unique flavor experiences. - [Strawberry Salsa Recipes](https://www.trendhunter.com/trends/strawberry-salsa): This Variation on a Mexican Dish is For Those Who Adhere to a Clean Diet (Category: Lifestyle) Implication: Opportunity for food manufacturers to develop and market innovative fruit-based salsa products. - [Refreshing Cheese Truffles](https://www.trendhunter.com/trends/goat-cheese-balls): Mint, Nuts and Berries Shape Amy in the Kitchen's Goat Cheese Balls (Category: Lifestyle) Implication: Suppliers of cheese-making equipment, ingredients, and accessories could benefit from the trend towards DIY cheese making. ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) ## Trending in Lifestyle - [Simplified Golf Launch Monitors](https://www.trendhunter.com/trends/simplified-golf-launch-monitors) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)